Marketing Manager

About Trycon

At Trycon, we're helping India build into a Product Nation creating globally competitive software products right from concept to scale. Our flagship product, Scanova, is a cutting-edge QR Code management platform trusted by top brands worldwideAmazon, Intel, Cisco, McDonald's, and many more across 114 countries. Our innovative suite includes Ticket Generator, QR Mark, and QR Batch, providing seamless solutions for promotions, operations, event management, and document verification.

We operate on agile, lean-startup principlesquick iterations, constant innovation, and high impact. Join our passionate team committed to rapid growth, exciting challenges, and meaningful impact.

Life at Trycon

1. Lead with impact: ,As a Marketing Manager at Trycon, you wont just run campaigns you'll shape the brand's voice, drive strategic growth, and directly influence the company's trajectory. Every idea, experiment, and execution you lead will have a visible impact on a global scale, especially in the fast-evolving B2B SaaS space
2. Own your craft: This isn't a checkbox marketing role. You'll have the freedom to innovate, test, and refine full-funnel strategiesfrom SEO and content to paid media and digital storytelling. With ownership of both planning and execution, youll elevate your skills and leave your mark across platforms and personas
3. Grow with a purpose: Here, growth is not just a metric—it's a mindset. You'll be backed by a performance-driven environment, mentorship from the CEO himself, and exposure to international markets. Whether it's leading webinars, launching global campaigns, or driving a product narrative, you'll evolve into a sharper, more influential marketer every day
4. Lead and learn: You'll manage a small but mighty team of content writers, SEO experts, and digital marketers, while still getting your hands dirty in the execution. It's the perfect mix of leadership and learning, ideal for those who thrive in hybrid roles and value team collaboration as much as individual excellence
5. Create what matters: Work closely with designers to craft campaigns that are not just high-performing but beautifully on-brand. With a high design sensibility and an eye for quality, you'll be part of creating marketing experiences people actually want to engage with
6. Work with good people: Join a warm, inclusive environment where ideas are welcomed, contributions are recognized, and your career journey matters. Whether you're remote or in-office, you'll be part of a team that celebrates success, supports growth, and builds meaningful connections along the way.
7. Shape your future: With a competitive salary, flexible work options, and fast-track growth opportunities,this role gives you the freedom and support to build the career you want

Work Responsibilities

As a Marketing Manager, you'll be responsible for:

1. Strategic Planning: Developing and executing marketing strategies aligned with business goals, targeting the right audience for growth and engagement
2. Multi-Channel Campaigns: Leading integrated campaigns across SEO, content, paid media, and digital platforms for consistent brand presence
3. Content & SEO: Overseeing content strategy with a focus on SEO, user intent, and conversion across the buyer journey
4. Analytics-Driven Decisions: Using tools like Google Analytics and AHREFs to track performance and optimize campaigns
5. Team Leadership: Managing and mentoring a cross-functional marketing team, driving collaboration and execution excellence
6. Paid Media Optimization: Planning and optimizing ROI-focused ads on Google, Meta, and LinkedIn with precise targeting
7. SEO & SEM: Improving organic visibility through on-page, off-page, and technical SEO, while managing high-impact SEM efforts
8. Budget Ownership: Allocating and managing budgets effectively to ensure cost-efficient marketing outcomes

What You Offer

The ideal candidate should possess the following skills:

1. Excellent communication (verbal, written, public speaking)
2. Dynamic personality, people-person, professional yet assertive, goal oriented
3. Strong analytical and critical thinking skills
4. Should pay attention to detail and have an obsession with quality
5. High inbound marketing proficiency (content marketing, content writing, video marketing, SEO/SEM, social media marketing)
6. Should have proven marketing results (esp. for B2B SaaS Inbound Marketing roles)
7. Should have a high interest and knowledge of software products, mobile apps, and technology in general
8. Should be willing to conduct webinars and exhibitions with a global audience
9. Should be able to manage a small team of 3-4 marketers (content writers, SEO specialists, etc.)
10. Should be able to both manage a team and contribute individually (projects, experiments, POCs)
11. Should have a high design sense and be able to work with designers for marketing creatives

Your Eligibility Checklist

The ideal candidate must meet the following requirements:

1. Education: Graduation or MBA from a reputed institute (minimum 65% aggregate)

2. Experience Required:

3. Total marketing experience of 5-7 years
   
   Minimum 3-4 years of experience in B2B SaaS Inbound Marketing

4. At least 1-2 years of experience managing a marketing team

What We Handle For You

• Competitive Salary: INR 14-16 LPA
• Hybrid Work Model: Flexible options between office and hybrid
• Medical Insurance
• Employee Provident Fund (EPF)
• Flexible working hours (9-hour workday, Monday to Friday)
• Generous leave policy