Marketing Manager

1 day ago

Noida, Uttar Pradesh, India Purple United Sales Limited Full time ₹ 15,00,000 - ₹ 28,00,000 per year

Job Title:

Marketing Manager

Location:

Noida

Department:

Marketing

Reporting To:

General Manager / Head of Marketing

Type:

Full-time

Job Summary:

We are seeking a highly motivated and experienced
Marketing Manager

to lead the

planning, development, and execution of strategic marketing initiatives that drive brand

growth, customer engagement, and sales performance. The ideal candidate will have a

strong understanding of digital and traditional marketing channels, excellent project

management skills, and the ability to translate brand vision into effective campaigns.

Key Responsibilities:


• Develop and execute 360° marketing strategies to build brand awareness and

drive business growth across retail, e-commerce, and digital platforms.


• Lead the creation and implementation of marketing campaigns including ATL,

BTL, digital, influencer marketing, events, and PR.


• Manage and optimize marketing budgets, ensuring maximum ROI.


• Collaborate with cross-functional teams including design, product,

merchandising, sales, and external agencies.


• Analyze market trends, customer insights, and competitor activities to inform

marketing strategies.


• Supervise content creation across channels (social media, website, email, etc.)

ensuring brand consistency.


• Monitor campaign performance using analytics tools and prepare regular reports

to measure effectiveness and inform future strategies.


• Support new product launches, store openings, and key brand events.


• Lead and mentor junior team members, fostering a culture of creativity and

performance.

Requirements:


• Bachelor's or Master's degree in Marketing, Business Administration, or related

field.


• 4-5 years of experience in marketing roles, preferably in retail, fashion, lifestyle,

or consumer goods.


• Proven experience in managing integrated marketing campaigns across multiple

channels.


• Strong knowledge of digital marketing, SEO, social media, and paid media

strategies.


• Proficient in tools like Google Analytics, Meta Business Manager, and marketing

automation platforms.


• Excellent communication, leadership, and project management skills.


• Creative mindset with a strong understanding of consumer behavior and

branding.

Preferred Skills:


• Experience in e-commerce marketing and D2C growth strategies.


• Knowledge of Adobe Creative Suite, Canva, or other design tools is a plus.


• Ability to handle multiple projects in a fast-paced environment.

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