Marketing Manager
2 days ago
Job Title:
Marketing Manager
Location:
Noida
Department:
Marketing
Reporting To:
General Manager / Head of Marketing
Type:
Full-time
Job Summary:
We are seeking a highly motivated and experienced
Marketing Manager
to lead the
planning, development, and execution of strategic marketing initiatives that drive brand
growth, customer engagement, and sales performance. The ideal candidate will have a
strong understanding of digital and traditional marketing channels, excellent project
management skills, and the ability to translate brand vision into effective campaigns.
Key Responsibilities:
• Develop and execute 360° marketing strategies to build brand awareness and
drive business growth across retail, e-commerce, and digital platforms.
• Lead the creation and implementation of marketing campaigns including ATL,
BTL, digital, influencer marketing, events, and PR.
• Manage and optimize marketing budgets, ensuring maximum ROI.
• Collaborate with cross-functional teams including design, product,
merchandising, sales, and external agencies.
• Analyze market trends, customer insights, and competitor activities to inform
marketing strategies.
• Supervise content creation across channels (social media, website, email, etc.)
ensuring brand consistency.
• Monitor campaign performance using analytics tools and prepare regular reports
to measure effectiveness and inform future strategies.
• Support new product launches, store openings, and key brand events.
• Lead and mentor junior team members, fostering a culture of creativity and
performance.
Requirements:
• Bachelor's or Master's degree in Marketing, Business Administration, or related
field.
• 4-5 years of experience in marketing roles, preferably in retail, fashion, lifestyle,
or consumer goods.
• Proven experience in managing integrated marketing campaigns across multiple
channels.
• Strong knowledge of digital marketing, SEO, social media, and paid media
strategies.
• Proficient in tools like Google Analytics, Meta Business Manager, and marketing
automation platforms.
• Excellent communication, leadership, and project management skills.
• Creative mindset with a strong understanding of consumer behavior and
branding.
Preferred Skills:
• Experience in e-commerce marketing and D2C growth strategies.
• Knowledge of Adobe Creative Suite, Canva, or other design tools is a plus.
• Ability to handle multiple projects in a fast-paced environment.
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