Marketing Manager

1 day ago

Noida, Uttar Pradesh, India Elcom Digital Full time ₹ 15,00,000 - ₹ 28,00,000 per year

About Us:
Elcom Digital is a forward-thinking and innovative company, committed to delivering exceptional products/services. We are driven by creativity, collaboration, and a passion for excellence. As we continue to expand our reach and make a positive impact in our industry, we are looking for a dynamic and results-driven Marketing Manager to join our growing team.

Role Overview:
As a Marketing Manager, you will be at the heart of our marketing strategy and execution, overseeing a wide range of activities to ensure brand consistency and maximize ROI. You will work closely with cross-functional teams, including sales, product development, and creative departments, to develop and implement integrated marketing campaigns that elevate our brand and drive business growth.

Key Responsibilities:

1. Strategy Development:

○ Lead the creation and execution of strategic marketing plans to drive brand awareness, lead generation, and customer retention.

○ Develop a deep understanding of our target audience and industry trends to identify new opportunities for growth.

2. Campaign Management:

○ Plan, execute, and optimize multi-channel marketing campaigns (digital, print, social, email, events) to drive engagement and conversion.

○ Collaborate with design and content teams to ensure creative materials align with the brand's voice and objectives.

3. Digital Marketing & Analytics:

○ Oversee digital marketing initiatives, including SEO, SEM, paid media, and email marketing, to increase traffic and sales.

○ Analyze campaign performance using analytics tools and KPIs, reporting on successes, learnings, and areas for improvement.

4. Brand Building & PR:

○ Shape and manage the company's brand identity and ensure consistency across all marketing touchpoints.

○ Establish and nurture relationships with media outlets, influencers, and partners to secure PR opportunities and raise brand visibility.

5. Market Research & Competitor Analysis:

○ Conduct market research to stay ahead of trends, competitor activities, and consumer behavior, adjusting marketing tactics accordingly.

○ Leverage insights to inform product development, messaging, and overall marketing strategy.

6. Team Leadership & Collaboration:

○ Lead and mentor a small but highly creative marketing team, providing guidance and support to ensure success.

○ Work cross-functionally with sales, product, and customer service teams to ensure alignment on marketing goals and deliverables.

Qualifications:

●
Experience:

○ Minimum of 3-5 years of experience in marketing, preferably in a managerial role, with a strong focus on digital marketing.

○ Proven success in executing marketing campaigns across a variety of channels and achieving measurable business results.

●
Skills:

○ Strong leadership and communication skills.

○ Proficiency with marketing tools and platforms (Google Analytics, SEMrush, HubSpot, etc.).

○ Solid understanding of SEO, paid media, email marketing, and social media marketing.

○ Experience in brand strategy, market research, and analytics.

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