Area Sales Manager-GT

5 days ago

Vadodara Rajkot Mehsana, India Masadir Hr Services Full time
Job Description

Key Responsibilities

1. Sales Achievement

- Achieve monthly/quarterly/yearly sales targets for primary and secondary sales.
- Execute product launches, trade promotions, and schemes at the retail level.
- Monitor sales performance and take corrective actions where needed.

2. Channel & Distribution Management

- Appoint, develop, and manage a network of distributors and stockists.
- Ensure healthy ROI for channel partners through effective inventory and credit control.
- Optimize beat planning, route coverage, and territory management.

3. Retail Execution

- Drive product availability, visibility, and merchandising across retail outlets.
- Ensure effective execution of POS materials, planograms, and shelf space agreements.
- Implement trade loyalty programs and drive market share.

4. Team Leadership

- Manage, train, and motivate a team of Sales Officers / Territory Sales Executives.
- Set daily/weekly goals and review performance through market visits and reviews.
- Conduct regular training on product knowledge, selling skills, and market intelligence.

5. Market Intelligence & Competitor Tracking

- Monitor competitor activities, pricing, schemes, and new launches.
- Share actionable insights with marketing and product teams.
- Anticipate market trends and recommend strategic initiatives.

6. Reporting & Analysis

- Maintain accurate sales reports, distributor claims, and stock levels.
- Provide MIS on sales achievements, market trends, and performance dashboards.
- Use CRM or sales automation tools (if applicable) for tracking KPIs.

Qualifications

Essential:

- Bachelor's Degree in Business, Marketing, Commerce or related field
- 58+ years of experience in FMCG/consumer goods/pharma/general trade sales
- Prior experience in handling distributors and leading a sales team

Desirable:

- MBA/PGDM in Sales & Marketing
- Familiarity with tools like SAP, Salesforce, or DMS platforms

Skills & Competencies

- Strong leadership and people management skills
- Excellent negotiation and relationship-building abilities
- Analytical thinking and numerical proficiency
- Deep understanding of general trade retail dynamics
- Ability to handle pressure and field challenges effectively
- Good communication, reporting, and presentation skills

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