Performance Marketing Executive

Who we are Born in 2014 Yoti is a digital identity and biometric technology company that makes it safer for people to prove who they are The Yoti app was designed with privacy at its core giving people a secure way to prove their identity and share third-party credentials with organisations and other people Today we have over ten million app downloads around the world We ve expanded our offering to a suite of business solutions that span identity verification age verification and estimation e-signing AI anti-spoofing technologies and we continue to think of innovative new offerings From day one we ve been working to fix an outdated identity system This is not a journey we make on our own but with policy advisors think tanks researchers academics humanitarian bodies our users and everyday people We are committed to solving identity problems through grassroots research and social purpose initiatives More about this Team You ll be joining a growing performance marketing function within Yoti s wider marketing team Working closely with our Acquisition Lead this is an opportunity to build on your hands-on experience shaping and scaling user acquisition efforts from the ground up We work collaboratively across marketing and other teams to drive app growth focusing on experimentation performance analysis and creative testing We are looking for someone who thrives in fast-paced environments and enjoys solving problems with data and creativity Responsibilities Execution of user acquisition app install campaigns for Yoti app Execute and optimise acquisition marketing campaigns across multiple mobile channels Comprehensive user acquisition reporting analyse KPIs and ROAS Experiment and analyse campaigns identify ad creative messaging and audience opportunities Understand which creative concepts and messages best resonate with audiences and identify creative opportunities based on these insights Running multiple marketing tests and presenting results to the team with concrete recommendations Manage campaign structure and naming conventions to ensure data clarity and consistency Manage internal relationships with day-to-day communication and reporting Requirements of the role Proven experience in performance marketing and media buying for mobile apps Familiarity with mobile marketing channels such as Facebook Google Ads TikTok Snapchat etc First-hand experience of creating and optimising campaigns on multiple channels Experience with A B testing and interpreting results to guide optimisations Familiarity in using mobile attribution tools such as Adjust Appsflyer Branch or Singular Strong analytical skills with Google Sheets Excel and campaign dashboards Detail-oriented with a clear understanding of campaign structure naming conventions and reporting best practices Excellent communication skills both written and verbal Interview Process Stage 1 - Call with Talent Acquisition team 30 minutes Stage 2 - Interview with the hiring manager 30 minutes Stage 3 - Case study Stage 4 - Final interview 60 minutes What s in it for you Medical Insurance cover of INR 5 lakhs Life Insurance Accidental cover Gratuity as per law PF as per law 18 days paid leave 6 sick day leave Yearly 10 declared holidays Yearly 5 fully paid Selfie Days - for your own personal development volunteering charity events etc Quarterly Team and company activities Social clubs Continuous learning opportunities Annual Training budgets conferences etc This is a great opportunity to join a company that is leading the way for innovative and responsible identity verification We re looking for people who can adapt to a fast-paced environment as well as champion our brand and what we stand for We value a positive attitude and people who have a collaborative creative and transparent approach to solving problems We believe in equal opportunities It takes a diverse community of passionate talented and committed people to build a simpler more secure way of proving identity We re an equal opportunity employer so we welcome applications from people of all backgrounds with different outlooks and experiences We are proud to be a Disability Confident employer and we re committed to making our recruitment process as inclusive and accessible as possible If you have a disability or long-term condition and need any adjustments or support during the application or interview process please let us know we ll do everything we can to support you and to enable you to bring your best self to our hiring process Pre-employment checks If your application is successful please be aware that as part of our pre-employment checks We will check your details against fraud prevention databases We will check identity address match PEPs and sanctions bank validation verification fraud checks negative data CCJ bankruptcy If our investigations identify fraud or other criminal offences both when applying for a job and during your employment we will record the details on the relevant fraud prevention databases This information may be accessed from the UK and other countries and used by law enforcement agencies and other organisations to prevent fraud Please contact to get information on which fraud prevention databases we use Talent Pool If we consider that you might be suitable for other roles in the future we will keep your details so we can contact you about these other roles If you do not want us to keep your details for this purpose please e-mail or let us know at any stage of the recruitment process For more information please read our