Intern - Marketing & Sales - Fmcg (2-6 Yrs) Delhi Ncr/mumbai/pune/ahmedabad (b2c/retail/channel Sales)

Role Overview The Future ASM Channel BuilderThis high-intensity internship is designed to give the candidate hands-on experience in Area Sales Management ASM with the primary objective being the end-to-end acquisition activation and initial performance monitoring of new Super Stockist SS partners The intern will assume responsibilities typically handled by a junior ASM managing the sales pipeline ensuring smooth SS integration and working to achieve immediate sales targets within the assigned micro-market Key Responsibilities The ASM-SS Onboarding Lifecycle1 Territory Analysis Strategic Planning ASM Perspective Territory Mapping Perform a geo-spatial analysis of the assigned area to identify and segment zones based on demand potential and existing distribution gaps the white spaces SS Ideal Profile Refinement Develop an ASM-level data-driven profile for potential SS partners considering not just logistics but also their ability to manage secondary sales teams and credit cycles effectively Target Setting Create a realistic phased SS Onboarding Target Plan for the internship duration specifying target areas and potential revenue contribution 2 Super Stockist Acquisition Commercials Sales Focus B2B Negotiation Lead professional negotiations on commercial terms margin structures credit limits and initial stock purchase requirements with qualified SS prospects Contract Finalization Support Manage all necessary documentation compliance checks and legal liaisons to transition prospects into formal SS partners efficiently Initial Order Activation Ensure new SS partners place their first stock order successfully coordinating between the partner the internal sales team and the logistics department 3 Partner Integration Performance Mentorship ASM Execution Training Handover Conduct initial training sessions for the newly onboarded SS s staff e g Godown Manager delivery personnel on product handling inventory management and basic sales processes Go-to-Market Strategy Assist the new SS in structuring their secondary distribution i e identifying and onboarding their first 5-10 distributors retailers effectively launching them into the market Initial Performance Review Implement a 4-week performance monitoring framework for newly activated SS partners tracking key metrics like Stock-in-Trade SIT Sales Out and market coverage 4 Reporting Feedback Sales HygienePipeline Management Maintain the Sales pipeline dashboard with ASM-level detail tracking conversion rates drop-off reasons and predicted vs actual activation dates Competitive Intelligence Systematically gather and report competitive activities pricing schemes trade offers from the ground and provide actionable recommendations to the Sales Leadership team Process Improvement Develop a New SS Success Playbook based on the internship findings to streamline future onboarding processes for the full-time ASM team Qualifications Skills - Currently pursuing a Master s degree e g MBA specialized in Sales Marketing or a highly relevant Bachelor s degree - Demonstrated leadership potential and the ability to mentor or guide junior stakeholders like the SS s team - Strong commercial acumen and proven negotiation skills in a B2B setting - Ability to work independently and manage an entire territory project with minimal supervision - High energy resilience and willingness to travel extensively within the assigned region Impact and Learning- The intern will leave this role with the full spectrum of skills required for an entry-level ASM strategic planning direct B2B sales closure and post-sales partner management - The success of the project will be measured by the quality number and initial sales performance of the SS partners onboarded ref updazz com