
▷ 15h Left Founder’s Office – Creative Lead
2 weeks ago
Job Description
Why this Role Exists
Beshak is building Indias most trustworthy insurance platform - completely unbiased, no ads, no commissions. To take our brand storytelling to the next level, were looking for a smart, AI-native creative thinker who can lead video, graphic, and textual content across channels - driving brand equity, virality, and engagement.
This is not a traditional content role. Youll work directly with the Founder&aposs Office, crafting high-ROI narratives and shaping the public face of the company.
What You&aposll Own
1. Video Content:
> Ideate, script, direct, and manage end-to-end video content (YouTube, Instagram, LinkedIn)
> Own the brands video tonality and emotional style.
> Coordinate with editors, designers, and internal experts to deliver monthly content calendar.
2. Creative & Graphical Content
> Design or supervise design of high-performing creatives for social media, and YouTube thumbnails
> Oversee visual branding across all touchpoints: clean, credible, and friendly
3. Textual Content
> Lead or co-create viral hooks, tweet threads, LinkedIn posts, and storytelling content that reflects Beshaks tone
> Use AI tools (ChatGPT, Typefully, Jasper, etc.) to accelerate and refine creative output
4. Brand Building
> Own the creative voice of the brand across all platforms
> Partner with the Founders Office on positioning experiments and campaign design
> Identify & execute growth opportunities through storytelling
Who We&aposre Looking For
> 2-4 years of creative/content experience across video, design, or copy
> AI-literate: Able to use modern AI tools to scale creativity without compromising quality
> Design & Editing Sense: Doesnt need to be a designer/editor, but can give killer feedback
> Creative Strategist Mindset: Thinks in audience-first content formats, not just deliverable
> Bias for Speed & Quality: You&aposre scrappy, independent, and have high taste
Bonus if You Have:
> Experience with fintech, edtech, or other trust-led consumer brands
> Past work that went viral organically or significantly improved brand traction
What You&aposll Get:
> Build Indias most credible insurance brand from the ground up
> Direct access to the Founders Office faster growth, high visibility
> Freedom to experiment with storytelling formats and platforms
> Play a core role in building a content-driven business vertical
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