
Founder's Office – Creative Lead
7 days ago
Why this Role Exists
Beshak is building India's most trustworthy insurance platform - completely unbiased, no ads, no commissions. To take our brand storytelling to the next level, we're looking for a smart, AI-native creative thinker who can lead video, graphic, and textual content across channels - driving brand equity, virality, and engagement.
This is not a traditional content role. You'll work directly with the Founder's Office, crafting high-ROI narratives and shaping the public face of the company.
What You'll Own
- Video Content:
Ideate, script, direct, and manage end-to-end video content (YouTube, Instagram, LinkedIn)
Own the brand's video tonality and emotional style.
Coordinate with editors, designers, and internal experts to deliver monthly content calendar.
- Creative & Graphical Content
Design or supervise design of high-performing creatives for social media, and YouTube thumbnails
Oversee visual branding across all touchpoints: clean, credible, and friendly
- Textual Content
Lead or co-create viral hooks, tweet threads, LinkedIn posts, and storytelling content that reflects Beshak's tone
Use AI tools (ChatGPT, Typefully, Jasper, etc.) to accelerate and refine creative output
- Brand Building
Own the creative voice of the brand across all platforms
Partner with the Founders' Office on positioning experiments and campaign design
Identify & execute growth opportunities through storytelling
Who We're Looking For
2-4 years of creative/content experience across video, design, or copy
AI-literate: Able to use modern AI tools to scale creativity without compromising quality
Design & Editing Sense: Doesn't need to be a designer/editor, but can give killer feedback
Creative Strategist Mindset: Thinks in audience-first content formats, not just deliverable
Bias for Speed & Quality: You're scrappy, independent, and have high taste
Bonus if You Have:
Experience with fintech, edtech, or other trust-led consumer brands
Past work that went viral organically or significantly improved brand traction
What You'll Get:
Build India's most credible insurance brand from the ground up
Direct access to the Founder's Office – faster growth, high visibility
Freedom to experiment with storytelling formats and platforms
Play a core role in building a content-driven business vertical
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