Email automation and B2B sales specialist
4 weeks ago
Job Description About Learn with Leaders Learn with Leaders collaborates with global universities and thought leaders to bring transformative learning experiences to high school students worldwide. Our mission is to empower young minds through programs, webinars, and masterclasses that foster leadership, innovation, and global exposure. Role Overview We are seeking an experienced Email Automation & B2B Sales Specialist to drive lead generation, nurturing, and conversions through intelligent automation and targeted outreach. The role requires expertise in ActiveCampaign or similar CRM tools, email marketing automation, WhatsApp campaigns, and B2B relationship management within the education or edtech sector. Key Responsibilities1. Email & Marketing Automation - Design and execute high-performing email automation workflows for lead nurturing and reactivation. - Set up and manage automations in ActiveCampaign, HubSpot, or Mailchimp, ensuring seamless integration with CRM and website forms. - Maintain email domain reputation by implementing best practices for deliverability, SPF, DKIM, and spam avoidance. - Analyze performance metrics and continuously improve open rates, click-through rates, and conversions. 2. B2B Sales & Partnerships - Identify and target potential school, university, and institutional partners globally. - Build automated lead funnels for outreach, follow-ups, and appointment scheduling. - Work with the partnerships team to convert inbound and organic leads into long-term institutional relationships. - Create personalized outreach sequences to engage decision-makers in schools and educational organizations. 3. WhatsApp & Multi-Channel Campaigns - Implement automated WhatsApp and email drip campaigns for both B2B and student engagement. - Use segmentation and behavioral triggers to deliver relevant and timely messages. - Track campaign performance and optimize messaging for better conversion. 4. Revenue & Funnel Optimization - Analyze and improve the customer journey from inquiry to conversion. - Collaborate with content, web, and tech teams to optimize landing pages, CTAs, and forms. - Increase revenue from existing leads through reactivation, retargeting, and upselling automation. Required Skills & Experience - 36 years of experience in email automation, CRM management, and B2B lead generation. - Proven success using tools like ActiveCampaign, HubSpot, Mailchimp, or Zoho. - Strong understanding of email deliverability, spam filters, and sender reputation management. - Experience in education marketing, edtech, or institutional sales is highly preferred. - Excellent written communication, analytical, and relationship-building skills. Preferred Qualifications - Experience integrating WhatsApp Business API, chatbots, and lead management tools. - Understanding of data-driven marketing, analytics dashboards, and conversion funnels. - Ability to design or brief landing pages and automated sequences that convert. Location Remote or hybrid (India preferred) Email [Confidential Information]
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