Email Marketing Specialist

4 weeks ago


Gurugram Gurugram India BigStep Technologies Full time

Job Description Role Overview We are looking for a strategic and execution-driven Email Marketing Specialist who can manage end-to-end email campaigns across B2B IT audiences. The ideal candidate understands SaaS/IT buying journeys, segmentation, automation workflows, and performance metrics. Responsibilities - Plan and execute email marketing campaigns targeting CTOs, founders, product heads, and decision-makers. - Build automated workflows, drip sequences, and nurturing journeys. - Write and optimize high-converting copy tailored to IT, SaaS, and enterprise clients. - Maintain audience segmentation for cold, warm, and active leads. - Monitor campaign performance (opens, clicks, replies, conversions). - Conduct A/B testing on subject lines, content, design, and CTAs. - Maintain list hygiene and ensure compliance with spam/opt-in regulations. - Coordinate with design, content, and sales teams for alignment. - Optimize deliverability and minimize bounce/spam issues. Requirements - 3-5 years of experience in B2B email marketing, preferably in IT/SaaS services. - Strong command over email automation platforms (Instantly, Mailchimp, Customer.io, Lemlist, Apollo, or similar). - Understanding of IT buyer personas and technical decision-making cycles. - Ability to create compelling email copy for cold outreach and nurturing. - Experience with segmentation, scoring, and workflow automation. - Knowledge of deliverability best practices. - Strong analytical skills with experience interpreting campaign metrics. Nice to Have - Experience with LinkedIn outreach tools. - Understanding of GTM strategy in IT services.



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