Ird:rfr - Retail Forex - Product Team -remittances

Axis Bank -Remittance Person Specification Job Title Product Team Department IRD Line of Business Remittances Permanent Contract Resource Permanent Location Corporate Office - Mumbai Reporting Supervisor Product Head Reporting HOD Business Head Overall Purpose Objective of the Role The Product Manager will be responsible for driving the entire cycle of development and management of the retail Forex business including product launch market positioning and commercialization of the product Further liaise with Branch banking business banking and other stakeholders and responsible for end to end portfolio compliance and drive revenue targets Operating Network Accountable to Head of Business Product Head Internal Interactions Global Business Counterparts Marketing Product Compliance Sales Technology External Interactions Retail Consumers Strategic Alliance Partners Size Scope of the Role P L Profitability responsibility Achieving annual business target assigned by business head Product development campaign New product launch and driving sales campaign for business growth Span of Control Streamlining automation of processes that positively influence customer experience Manage Retail Remittance product profitability maximize revenue from existing products and create revenues from new products Develop product strategy and roadmaps on the basis of client needs and competitor offerings Ensure product compliance audit and regulatory adherence Analyse and track competition to take proactive steps to counter them product benchmarking Initiating campaigns to launch products using above and below the line marketing strategies highly focused on use of digital technology and interaction Design and execute yearly campaign plan - campaign theme offers calendar and budget Drive campaigns across all existing marketing channels - Axis bank portals SEO SEM Affiliate network Native networks Email and SMS etc Co-ordinate with internal and external marketing teams such as SEO SEM Affiliate partners Design agency etc to manage campaigns Responsible for preparing monthly marketing performance report Tracking and evaluating month on month channel Axis portals SEO SEM Affiliates etc and campaign performance Analysing MIS to ascertain product channel performance and propose short-term and long-term strategies Develop Sales initiative to improve product sale market shares Interaction with sales channel team for driving business target Experience and Professional Qualifications Required for this role Work Experience Management Experience Education Qualifications Preferably a post-graduation in Management Other Qualifications Positive Attitude Good communication skills Good team player Customer first policy Skills Required Technical Expertise Decent understanding of technology and it s use for digital businesses Language Proficiency Extremely proficient in English Nature of problem solving involved Yes Candidate has to be solution oriented and not just execute tasks Impact of decision-making The role comes with a lot of responsibility hence decision making ability is critical Nature of Leadership for roles in which it is required Team Player Should be able to be positive lead guide teams collaborate with peers and generally able to take people together Areas of Responsibility - Business Numbers - P L Ownership including managing costs - Drive retail sales as well as strategic partnerships - Work with teams on customer acquisition and service - Own customer retention engagement up-sell and cross-sell - Drive business through Sales channel teams across all branches Additional Information - Should have a global perspective since he she would be handling global customer with multiple ethnicities - Open to travel where required Skills Refer to the About Company Axis Bank is the third largest private sector bank in India The Bank offers the entire spectrum of financial services to customer segments covering Large and Mid-Corporates MSME Agriculture and Retail Businesses The Bank has a large footprint of 4 594 domestic branches including extension counters with 11 333 ATMs 5 710 cash recyclers spread across the country as on 31st March 2021 The Bank has 6 Virtual Centres and has over 1500 Virtual Relationship Managers as on 31st March 2021 The Overseas operations of the Bank are spread over eight international offices with branches at Singapore Dubai at DIFC and Gift City-IBU representative offices at Dhaka Dubai Abu Dhabi Sharjah and an Overseas subsidiary at London UK The international offices focus on Corporate Lending Trade Finance Syndication Investment Banking and Liability Businesses