Manager - Business Development - Marketing Services (3-4 Yrs) Mumbai (b2b/corporate Sales)

Job Overview The Business Development Manager in Digital Marketing is responsible for driving new business opportunities and growth for the company s digital marketing services This role involves identifying prospects developing and nurturing client relationships and working closely with internal teams to develop tailored digital marketing solutions The ideal candidate should have a deep understanding of the digital marketing landscape and a proven ability to close deals with both small and enterprise clients Key Responsibilities - Lead Generation Sales Prospecting - Identify potential clients within targeted industries and verticals who can benefit from digital marketing services - Use online platforms social media networking and market research to build a robust sales pipeline - Develop and execute lead generation campaigns through digital channels such as LinkedIn email marketing and SEO-driven content - Client Acquisition Relationship Management - Engage with potential clients through consultations presentations and proposals to close business deals - Establish and maintain strong long-term relationships with clients to ensure high retention and customer satisfaction - Lead the sales process from initial contact through to contract negotiation and closing - Digital Marketing Strategy Consultation - Work closely with potential clients to understand their digital marketing needs and challenges - Collaborate with the internal marketing team to design tailored solutions including SEO SEM content marketing social media email marketing PPC and web development - Advise clients on digital marketing trends helping them understand how different strategies can drive growth and ROI - Market Research Competitive Analysis - Conduct thorough market research to understand the client s industry competition and digital marketing needs - Stay updated with emerging digital marketing trends tools and best practices to ensure the company s services remain competitive - Identify new opportunities for digital marketing services based on market shifts and customer feedback - Sales Performance Reporting - Set and achieve sales targets and KPIs related to revenue lead generation and new business - Maintain detailed records of sales activity meetings and opportunities using CRM software - Provide regular updates and reports to senior management on sales activities opportunities and outcomes - Collaboration with Internal Teams - Collaborate with marketing creative and technical teams to ensure alignment of client expectations with deliverables - Assist in refining marketing materials and campaigns for prospecting and lead nurturing - Provide feedback to the product development team to improve digital marketing service offerings - Networking Industry Events - Represent the company at digital marketing conferences events and webinars to build the company s brand and establish new business connections - Build relationships with industry influencers potential partners and stakeholders to create new business opportunities Requirements - Bachelor s degree in Business Administration Marketing Digital Marketing or a related field - 3 years of experience in business development sales or account management preferably within digital marketing or advertising - Strong understanding of digital marketing channels such as SEO PPC social media marketing content marketing email marketing and web analytics - Proven track record of meeting or exceeding sales targets and driving revenue growth - Exceptional communication negotiation and presentation skills - Experience with CRM tools e g Salesforce HubSpot and project management software Preferred Skills - Experience in digital marketing agencies or working with digital marketing platforms like Google Ads Facebook Ads and analytics tools - Familiarity with marketing automation tools e g Marketo HubSpot Mailchimp - Knowledge of web development and design or experience working with web development teams - Experience working with clients in specific industries e g e-commerce healthcare finance is a plus Personal Attributes - Highly motivated results-oriented and able to work independently - Excellent problem-solving abilities and strategic thinking skills - Strong client relationship-building skills with a customer-first mindset - Able to thrive in a fast-paced and dynamic environment ref updazz com