Campaign Management Associate Manager

5 days ago


Mumbai, India Nr Consulting Full time

Job Description Campaign Planning and Requirements Gathering: - Collaborate with Project Manager and/or marketing stakeholders to understand campaign objectives and requirements by carefully reviewing briefs and seeking clarification before the build along with highlighting risks (if any) - Assist in the execution of campaign strategies, including audience segmentation, journey mapping, and content creation - Provide guidance on leveraging SFMC capabilities to achieve campaign goals effectively SFMC Configuration and Development: - Configure and customize SFMC components, including data extensions, email templates, landing pages, and automations, to support campaign execution - Build and maintain various standard data extensions/customer master within SFMC for accurate segmentation and personalization - Create and manage automated journeys, including welcome series, nurture campaigns, and triggered communications Campaign Execution and Management: - Set up and execute email, SMS, direct mail, social/paid and other marketing broadcast or journey-based campaigns using SFMC tools - Create Cloud pages within SFMC tool as per brief provided - Ensure accurate targeting and segmentation of campaign audiences - Monitor campaign performance and engagement metrics, providing regular reporting and analysis to stakeholders - Conduct A/B testing and optimization to improve campaign effectiveness and customer experience - Troubleshoot and resolve any technical issues related to campaign execution Work Orchestration and Data hygiene: - Fully understand ticketing/request management tool and accurately record updates, data points, timestamps etc. to provide seamless campaign experience to both internal and external stakeholders - Adhere to all Desktop Procedures (DTPs) / Standard Operating Procedures (SOP) along with checklist and other important process documents to carry out all required tasks - Complete all required reports so that accurate numbers are reported to both client and leadership Must Have Skills: - Salesforce Marketing Cloud Expertise: In-depth knowledge of SFMC functionalities, including Email Studio, Mobile Studio, Automation Studio, and Journey Builder. Knowledge of SQL and AMPscript for data segmentation and dynamic content creation within SFMC - Campaign Management: Proficiency in configuring and customizing SFMC components, including data extensions, email templates, and automations - Best Practices: Strong understanding of email marketing best practices, including deliverability, segmentation, personalization, and A/B testing - Problem Solving: Strong problem-solving skills and the ability to troubleshoot and resolve technical issues related to SFMC and campaign execution - Collaboration: Excellent communication and collaboration skills to work effectively with cross-functional teams and stakeholders - Attention to Detail: A keen eye for detail and ability to manage multiple campaigns simultaneously in a fast-paced environment


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