Executive - Paid Media

6 days ago


Mumbai India Pepper Content Full time

Job Description About the job Pepper Content (www.peppercontent.io) is building a global content marketplace that brings companies and content creators together to scale up content creation processes across 75+ content verticals and 150+ content categories. Over the past 5 years, over 100,000+ freelance content creators have applied to be part of the Pepper network, of which we work with the top 5% of talent, and on the other end - we work with over 2500+ customers like Amazon, Adobe, Google, HDFC Bank, Adani, and the majority of the startup ecosystem. Responsibilities Launching and managing campaigns across Google, Meta, LinkedIn, and programmatic platforms - please do not apply if you are not well versed with all platforms Optimising ads based on CPA, ROAS, CTR, and conversion volume Managing budgets, pacing, and bid strategies. Managed budgets above 20L a month. Knows how D2C brand ads and B2B ads work. However, the primary focus is on D2C brand ads and scaling them. Supporting campaign testing across creative, audience, and placements Creating reports and dashboards to monitor performance Working with data and analytics teams to improve attribution models Collaborating with content, CRM, and design on cross-channel alignment Assisting with audience segmentation and retargeting strategies Tracking post-click behaviour and conversion paths Updating documentation and sharing learnings with wider teams This role blends campaign execution with analytics and cross-functional collaboration. Skills Performance marketing executives need a solid understanding of digital channels, campaign delivery, and data-led decision-making. 13 years of experience in digital marketing or paid media Knowledge of PPC, paid social, and display channels Experience running campaigns on Google, Meta, and LinkedIn Ads Strong data skills and confidence using reporting dashboards Understanding of conversion tracking and attribution models Ability to write ad copy and support creative testing Familiarity with budgets, bid strategies, and optimisation Organised with excellent time management and accuracy Willingness to test, learn, and adapt based on performance



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