Paid Media Executive

4 weeks ago


Pune India Koffeetech Communications Full time

Job Description We are looking for a results-driven Paid Media Executive to manage, optimize, and scale paid advertising campaigns across digital platforms. The ideal candidate should have hands-on experience in running campaigns, analyzing performance metrics, and ensuring maximum ROI on ad spends. Key Responsibilities: - Plan, execute, and manage paid campaigns across Google Ads, Facebook, Instagram, LinkedIn, and other platforms. - Conduct keyword research, audience targeting, and competitor analysis to maximize campaign effectiveness. - Monitor daily performance of campaigns and optimize for clicks, conversions, and ROI. - Create, test, and iterate ad creatives, copies, and formats to improve performance. - Collaborate with design and content teams to ensure ads are aligned with brand guidelines. - Track, analyze, and report campaign performance with actionable insights. - Manage budgets effectively and ensure campaigns stay within allocated spends. - Stay updated with platform changes, new ad features, and industry best practices. Requirements: - Bachelor's degree in Marketing, Business, or related field. - 13 years of experience in paid media/digital advertising. - Proficiency in Google Ads, Meta Ads Manager, and other ad platforms. - Strong analytical and problem-solving skills. - Good understanding of digital marketing funnels and performance metrics (CTR, CPC, CPA, ROAS, etc.). - Ability to work on multiple campaigns and deliver within deadlines. - Google Ads or Facebook Blueprint certifications (preferred).



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