Marketing Lead

About the Role: We're seeking a Marketing Lead - Performance & Growth to spearhead True North International's digital growth across our consumer brands - Kilig and Nev. In this role, you'll lead the growth charter across D2C and e-commerce platforms - owning acquisition, retention, and performance optimisation across digital channels. You'll combine analytical precision with creative leadership to drive measurable business impact, leading a team of specialists and collaborating cross-functionally to deliver scale. Key Responsibilities 1. Growth Leadership & Strategy - Define and own the performance marketing strategy and roadmap across digital and commerce channels. - Develop integrated multi-channel growth strategies across Meta, Google, SEO, Quick Commerce, and Marketplaces. - Identify and capitalize on emerging trends and new acquisition channels to drive incremental growth. - Partner with leadership to align growth goals with overall business and brand objectives. 2. Campaign Management & Optimization - Oversee planning, execution, and optimization of high-performance campaigns for ROAS, CPS, LTV, and conversion efficiency. - Lead the creative testing framework - drive A/B testing across creatives, ad copy, landing pages, and funnel experiences. - Collaborate with the Brand and Creative teams to craft performance-oriented content that converts and scales. - Implement best practices for funnel optimization, retargeting, and lifecycle marketing. 3. Data & Insights - Lead data-driven decision-making using advanced analytics tools ( GA4, Mixpanel, Looker, etc. ) to measure performance and diagnose funnel drop-offs. - Build and maintain dashboards for campaign tracking, cohort analysis, and customer segmentation. - Translate consumer and behavioral insights into actionable strategies for sustained growth. 4. Budget Management & Forecasting - Own and manage the overall performance marketing budget-allocate efficiently across channels for maximum ROI. - Build accurate forecasts for acquisition costs, growth targets, and campaign-level outcomes. - Evaluate channel performance regularly and recommend strategic reallocation for optimal results. 5. Cross-Functional Collaboration - Lead, mentor, and develop a team of marketing specialists and analysts. - Collaborate closely with brand, design, content, and product teams to ensure integrated execution. - Foster a test-and-learn culture, encouraging innovation and rapid experimentation. Experience: - 7-10 years of proven experience in performance marketing, growth, or digital leadership within consumer, lifestyle, or D2C brands. - Demonstrated experience in scaling paid performance channels and managing 7-8 figure monthly ad budgets. - Experience managing and mentoring a marketing or growth team. Skills Sought: - Deep expertise in Meta Ads, Google Ads, and performance analytics. - Proficiency in A/B testing, automation, CRM, and retention tools. - Strong analytical mindset with the ability to translate complex data into growth actions. - Proven success in scaling performance campaigns from 0 1 and driving measurable growth. - Excellent cross-functional collaboration and communication skills. What We Offer - An opportunity to own and shape the growth strategy for fast-scaling consumer brands. - Exposure to end-to-end marketing and brand-building across multiple digital ecosystems. - A dynamic, high-growth environment that values innovation, autonomy, and measurable impact. - Competitive compensation with performance-linked incentives. About TrueNorth International True North International is the powerhouse behind Kilig and Nev, two of India's fastest-growing consumer brands in the premium lifestyle and home & kitchen appliances space. Our mission is to provide customers with an exceptional range of innovative and high-quality products that enhance their daily lives and redefine modern living.