Marketing Lead

2 days ago

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Key Responsibilities: Brand Strategy Development: Develop and implement innovative brand strategies aligned with business objectives. Develop and manage marketing budgets, monitoring expenditures, and ensuring cost-effective campaigns. Customer Engagement & Loyalty Programs: Develop and execute customer cohort strategies for targeted engagement. Regularly interact with customers through personalized communication, feedback, and loyalty initiatives. Community Building & Store Engagement Events: Organize and oversee community-building initiatives such as community-run events, yoga sessions, and in-store training programs to foster a sense of community around store catchments. Drive engagement efforts to build local brand affinity and strengthen community relationships. Marketing KPIs & Store Performance Management: Monitor and analyze key marketing KPIs including store footfall, repeat customer rate, customer lapsers, conversion rates, and average transaction value. Develop strategies to improve these metrics, ensuring sustained store growth and customer retention. Collaborate with retail/operations teams on promotional activities and store events. Product Launches & Promotions: Coordinate product launches and promotional activities in collaboration with sales and product teams. Ensure consistent messaging and branding. Customer Experience Enhancement: Lead initiatives to continuously improve the in-store customer experience, ensuring a seamless, engaging, and personalized shopping journey. Gather customer feedback and work cross-functionally to implement improvements in store environment, service quality, and overall satisfaction. Content/Creative Development: Collaborate with creative teams to produce compelling content that resonates with target audiences. Manage content calendar and ensure brand consistency. Vendors & Partner Coordination: Liaise with external vendors, agencies, and partners to execute campaigns effectively. Work cross-functionally with sales, design, B&M, and other departments. Key Skills & Competencies: Strong understanding of brand marketing, planning, and retail KPIs (footfall, LTV, lapsers, etc.) Experience in customer journey mapping, cohort analysis, and engagement strategies. Ability to analyze multiple store performance metrics and develop targeted growth strategies. Creative thinking with the ability to develop innovative marketing campaigns. Excellent communication and interpersonal skills. Data-driven decision-making abilities. Leadership and team management skills. Passion for enhancing customer experience and store environment.

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