Growth & Marketing Lead

As Growth & Product Marketing Lead, you will be at the intersection of product, marketing, data, and compliance — owning our go-to-market strategy and the performance of key growth channels. You will be responsible for translating complex financial products into market-ready narratives, building scalable acquisition programs, and optimizing lifecycle touchpoints to drive user value. This is a leadership role ideal for someone who has built and scaled fintech products, understands the regulatory landscape, and thrives in a high-growth environment where trust, compliance, and innovation intersect.Key ResponsibilitiesStrategic Growth Leadership:Develop and lead the overall growth strategy — across paid, organic, referral, and partnership channels — to scale customer acquisition and revenue.Own customer segmentation and targeting strategies aligned with business objectives and product roadmap.Identify, test, and scale new acquisition channels and growth loops unique to financial products.Product Marketing Strategy:Lead positioning and messaging across all products — ensuring clarity, differentiation, and trust in a competitive fintech landscape.Drive go-to-market strategy for new feature and product launches in partnership with Product, Legal, and Compliance teams.Translate technical features into user-centric benefits with tailored messaging for different customer personas.Lifecycle & Retention:Oversee full-funnel marketing, from awareness to onboarding, activation, and retention.Build and scale lifecycle campaigns across email, push, SMS, and in-app messaging using segmentation and personalization strategies.Partner with Product teams to improve user journeys and increase LTV.Data & Performance Ownership:Define and report on KPIs including CAC, LTV, activation rate, retention, ARPU, and payback period.Set up marketing attribution models and experimentation frameworks to guide decision-making.Own budget planning, forecasting, and ROI optimization across channels.Team Leadership & Cross-functional Collaboration:Build, mentor, and manage a high-performing team (or external agencies/freelancers) across performance marketing, content, and lifecycle.Act as a senior partner to Product, Engineering, Compliance, and Analytics to ensure alignment and delivery of cross-functional priorities.Represent the voice of the customer across internal teams, influencing product development and company strategy.Qualifications8+ years of experience in growth and/or product marketing, with 5+ years in fintech, banking, crypto, or financial services.Proven success owning go-to-market strategy and scaling user growth for a complex, regulated product.Deep understanding of financial product marketing, trust-building, and customer education.Strong analytical background: comfortable with SQL or BI tools; understands funnel metrics, LTV/CAC dynamics, and attribution modeling.Demonstrated ability to lead cross-functional initiatives and influence at the leadership level.Excellent storytelling and communication skills — equally comfortable with brand messaging and performance marketing.Experience in building or leading marketing teams, either in a startup or scale-up environment.Deep understanding of the regulatory environment in fintech (e.g., KYC/AML, disclosures, compliance requirements for financial promotions).Nice to HaveExperience with international expansion or launching fintech products across multiple markets.Background in a fintech sub-vertical (payments, wealth management, digital banking, or crypto).Strong network in the fintech ecosystem (partners, media, regulators, influencers).