Marketing & Research Executive

4 weeks ago

Dhanbad, India Medhavi Skills University Full time

Job Description Key Responsibilities Research & Analysis - Conduct detailed research on MSU's academic programs, including main campus and CRUX offerings. - Benchmark programs against competitor institutions to highlight USPs and improvement areas. - Analyze trends in higher education, skill development, and work-integrated learning models. - Prepare concise research reports, briefs, and presentations for senior management and marketing teams. - Gather data on student interests, job market trends, and emerging academic domains to support program positioning. Marketing & Sales Support - Convert research insights into actionable marketing and sales strategies. - Engage with prospective students, parents, and corporate partners to promote MSU's programs. - Assist in developing marketing materials, pitch decks, and targeted campaign content. - Collaborate with admissions and outreach teams to support lead generation and drive conversions. - Represent MSU in student fairs, webinars, industry events, and public forums. Qualifications & Skills Required - MBA in Marketing (preferred) or related field with a strong focus on research and analytics. - Minimum 3 years of experience in marketing, sales, or academic/market research roles. - Strong analytical and reporting skills with the ability to translate data into insights. - Excellent communication and presentation abilities. - Proficiency in MS Excel, PowerPoint, and market analysis tools. - Self-motivated with a curiosity-driven mindset and strong problem-solving approach.

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