Head of Branding and Marketing

Job Description

Key Responsibility Areas (KRA) for Head of Branding and Marketing at EasyWebinar

- 1. Build and Scale the Marketing TeamObjective: Establish and expand the marketing team to meet the delivery needs of marketing services offered to clients.
- Key Actions:
- Recruit, train, and mentor team members across various marketing functions, including content, social media, and performance marketing.
- Ensure high-quality standards in all marketing deliverables provided to clients.
- Create a collaborative and results-driven culture to ensure timely and effective service delivery.
- 2. Lead Global Brand and Growth Marketing FunctionsObjective: Build a human-centered brand story and maintain consistent messaging across all internal and external communication channels.
- Key Actions:
- Identify human insights to create a strong emotional connection between the brand and its audience.
- Develop and maintain brand messaging and positioning across all platforms (website, social media, emails, etc.).
- Ensure brand consistency in all communications and touchpoints across channels.
- 3. Social Media and Campaign ManagementObjective: Plan and execute social media campaigns to increase brand awareness and lead generation.
- Key Actions:
- Develop and implement multi-channel social media campaigns to drive engagement and growth.
- Work with the performance marketing team to provide ad copies and creative assets.
- Analyze campaign performance and optimize efforts to achieve the lead generation quota.
- Broaden the understanding of the Ideal Customer Profile (ICP) to improve ad targeting.
- 4. Demand Generation and Revenue SupportObjective: Support the demand generation and revenue goals through market research, campaign planning, and execution.
- Key Actions:
- Conduct targeted market research to refine audience segments and identify growth opportunities.
- Lead the development and execution of campaigns that drive user acquisition and customer engagement.
- Collaborate with the sales team to align marketing efforts with revenue goals.
- 5. Content Marketing and AutomationObjective: Manage the content marketing calendar to drive consistent messaging and user acquisition.
- Key Actions:
- Oversee the creation of blogs, podcasts, newsletters, and other content pieces to engage potential customers.
- Plan and develop podcast episodes that address key topics, industry trends, and customer pain points.
- Manage email campaigns, including automation, to nurture leads and drive conversions.
- Track and report on the success of content efforts in increasing user acquisition and engagement.
- 6. Affiliate Marketing and Corporate Event SupportObjective: Support affiliate marketing initiatives and corporate event planning.
- Key Actions:
- Lead the creation of marketing assets for affiliate marketing, including banners, landing pages, and email templates.
- Plan corporate events, deciding which events to attend based on strategic value.
- Ensure all event materials, including merchandise, handouts, and presentations, are prepared and aligned with the brand.
- 7. Sales Campaigns Aligned with Regional EventsObjective: Plan and execute sales campaigns to align with regional events for product and service launches.
- Key Actions:
- Identify key regional events or holidays that can serve as strategic opportunities for product or sales launches.
- Develop localized marketing strategies to increase relevance and impact for regional audiences.
- Coordinate with the sales and product teams to ensure smooth execution of these campaigns.
- 8. Performance Tracking and ReportingObjective: Maintain a dashboard to track marketing performance and ensure data-driven decision-making.
- Key Actions:
- Set up a comprehensive dashboard to monitor the performance of all marketing activities, including lead generation, campaign success, and social media performance.
- Ensure regular reporting to track KPIs and metrics, sharing insights with leadership and adjusting strategies as needed.
- Use data analytics to continually optimize marketing efforts for maximum ROI.
- 9. Build and Optimize Webinar Funnel for Customer IndoctrinationObjective: Develop a robust webinar funnel to nurture customers and increase conversion rates.
- Key Actions:
- Design a webinar funnel that effectively indoctrinates customers by guiding them through their buyers journey.
- Create engaging webinar content that addresses customer pain points, provides solutions, and builds trust.
- Continuously optimize the webinar funnel based on performance data, focusing on increasing conversion rates from leads to customers.
- Leverage webinars as a key tool to nurture leads and drive engagement throughout the sales process.
- 10. Consultation for Services ProspectsObjective: Provide expert consultation to service prospects as part of the sales or onboarding process.
- Key Actions:
- Participate in calls with prospective clients, offering insights and guidance on how EasyWebinars services can meet their marketing and business needs.
- Collaborate with the sales team to ensure prospects receive tailored advice to support decision-making.
- 11. Success Metrics for Branding and Marketing EffortsObjective: Measure and report the success and impact of all branding and marketing initiatives.
- Key Metrics:
- Website Traffic: Track growth in unique visitors and overall engagement on the EasyWebinar website.
- Social Media Campaign Impressions: Monitor impressions, engagement, and overall campaign success across platforms.
- Email Campaign Performance: Measure open rates, click-through rates (CTR), and conversion rates for all email marketing efforts.
- Lead Generation: Track the number of leads generated through various channels, including organic, paid, and referral sources.
- Conversion Rates: Monitor and improve conversion rates across marketing campaigns and webinar funnels.