Head of Marketing

3 weeks ago

Hyderabad, India Aayuv Technologies Full time

Role: Head of Marketing

Location: Hyderabad

Reporting To: Head of Revenue Officer (CRO)

Role Overview

The Head of Marketing will lead ekincares marketing strategy and execution across lead generation, B2B marketing, events, conferences, social media, content, and PR. The role will be instrumental in driving brand visibility, generating qualified leads, and enabling the sales and customer success teams to achieve revenue targets.

Success Metrics:

  • Deliver 5% QoQ/ 20% YoY qualified lead growth
  • Generate 4X pipeline vs marketing spend
  • Drive brand presence through 20+ events/year
  • Increase digital engagement (website & social) by 40%.

Key Responsibilities

  • Marketing Strategy & Execution: Drive B2B marketing aligned with revenue goals, run lead-gen campaigns to build a strong sales pipeline.
  • Brand & Communication: Own brand positioning, messaging, content, social media, and PR to enhance visibility and thought leadership.
  • Events & Partnerships: Lead conferences and events to boost engagement and conversions; collaborate with sales for ROI.
  • Performance & Analytics: Track KPIs, optimize spend, and deliver regular performance insights to leadership.

Key Requirements

  • Experience: 8 to 12 years in B2B marketing, preferably in SaaS, healthtech, or enterprise solutions.
  • Proven Track Record: Demonstrated success in designing and executing marketing strategies that drive measurable revenue growth.
  • Leadership Skills: Ability to lead cross-functional marketing teams and collaborate effectively with sales and product teams.
  • Expertise: Strong background in lead generation, content marketing, digital marketing, events, and PR.
  • Communication Skills: Exceptional written, verbal, and presentation skills.
  • Analytical Mindset: Proficiency in marketing analytics, CRM tools, and campaign performance optimization.

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