Head of Marketing

23 hours ago

Hyderabad, India Around29 Center for Enriched Studies Full time

Job Description: Head of Marketing & Admissions

Location:
 Hyderabad

Reports to:
 Managing Director / School Director

Employment Type:
 Full-Time

About Around29 Center for Enriched Studies (ACES)

Around29 Center for Enriched Studies is committed to empowering lifelong learning by providing holistic, future-ready education. We emphasize academic excellence, personal growth, creativity, and global citizenship. Our goal is to attract, engage, and nurture students who are prepared to thrive in a rapidly changing world.

Role Overview

The 
Head of Marketing & Admissions
 will lead the strategy and execution of all marketing, branding, and student admissions initiatives for ACES. This is a leadership role that requires a blend of creative vision, strategic thinking, and hands-on execution. The individual will ensure that ACES is positioned as a premier choice for families, driving enrollment growth and enhancing the school's reputation.

Key Responsibilities

Marketing & Branding

  • Develop and execute the school's marketing and communications strategy across digital, print, and offline channels.
  • Strengthen brand positioning, ensuring consistent messaging aligned with ACES' vision and values.
  • Manage website, social media platforms, newsletters, and promotional campaigns to enhance visibility and engagement.
  • Plan and execute events (open houses, parent seminars, exhibitions, etc.) to showcase ACES' offerings.
  • Monitor and analyze marketing performance (SEO, campaigns, lead generation, brand sentiment) and optimize strategies.

Admissions & Enrollment

  • Design and oversee the admissions strategy, ensuring enrollment targets are met.
  • Develop outreach programs to engage prospective students and parents.
  • Lead school tours, information sessions, and admissions events, ensuring a warm and personalized experience.
  • Collaborate with academic and administrative teams to streamline the admissions process.
  • Maintain accurate admissions data, reports, and analytics for decision-making.

Community Engagement

  • Build strong relationships with prospective parents, current families, alumni, and community partners.
  • Develop referral and ambassador programs to drive word-of-mouth admissions.
  • Represent ACES at education fairs, local events, and networking opportunities.

Leadership & Collaboration

  • Lead and mentor the marketing & admissions team (if applicable).
  • Work closely with school leadership, academic heads, and operations to align marketing and admissions with overall institutional goals.
  • Develop annual marketing & admissions budgets and ensure cost-effective resource use.

Qualifications & Skills

  • Bachelor's or Master's degree in Marketing, Business Administration, Education Management, or related field.
  • 7+ years of experience in marketing, admissions, or brand management, preferably in education or related sectors.
  • Strong knowledge of digital marketing, lead generation, and CRM tools.
  • Excellent communication, presentation, and interpersonal skills.
  • Proven ability to build relationships and engage diverse audiences.
  • Strategic thinker with hands-on execution capability.
  • Passion for education and commitment to ACES' mission of holistic learning.

What We Offer

  • Opportunity to lead marketing & admissions for a progressive educational institution.
  • A dynamic and collaborative work environment.
  • Professional growth and development opportunities.
  • Competitive compensation and benefits.

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