Key Account Manager

4 weeks ago

Bengaluru India Taglynk Full time

Job Description We are seeking a results-driven and strategic Key Account Manager Modern Trade to lead and grow our business across modern trade channels. The ideal candidate will have strong experience in managing large-format retailers and modern trade chains with a focus on driving sales, visibility, and long-term partnerships in the mattress or allied consumer goods industry. Key Responsibilities: - New Store Onboarding: Identify and onboard new modern trade outlets and regional large-format stores to expand distribution. - Account Management: Manage and develop relationships with key modern trade accounts (e.g., Reliance Retail, HomeTown, HomeCentre etc.), ensuring alignment with business objectives. - Sales Planning & Execution: Drive revenue growth by planning, negotiating, and executing joint business plans, promotions, and seasonal campaigns with modern trade partners. - Target Achievement: Deliver monthly, quarterly, and annual sales targets and other key KPIs across assigned accounts. - Product Visibility & Merchandising: Ensure optimal product placement, branding, and in-store visibility through effective planogram execution, POSM deployment, and retail training. - Team Coordination: Collaborate with supply chain, marketing, and finance teams to ensure seamless execution of account-specific initiatives. - Forecasting & Inventory Management: Track sales trends, plan forecasts with accounts, and manage stock levels to avoid OOS (out-of-stock) and overstocking scenarios. - Data Analysis & Reporting: Analyze sales data, market trends, and consumer behavior to make informed decisions and provide actionable insights to management. Compliance & Commercials: Handle pricing, discounts, claims, payments, and other commercial terms in line with company policy and profitability objectives Key Requirements: - Bachelor's degree in Business Administration, Marketing, or related field; MBA preferred - Minimum 2-3 years of experience in key account management, preferably in consumer durables, FMCG, or mattress/home furnishing industry from Tier 1 college - Proven track record in managing modern trade or large-format retail accounts - Strong negotiation, relationship management, and analytical skills - Good understanding of retail dynamics, consumer trends, and merchandising - Willingness to travel as required

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