Senior Digital Marketing Executive

5 days ago

Surat Gujarat, India GEMGEM Full time

Welcome to GEMGEM the premier C2C luxury jewelry marketplace designed exclusively for the U S market We bring trust and elegance together connecting discerning buyers and sellers of high-value jewelry Every piece on our platform is backed by 100 authenticity through IGI certification ensuring safe and secure transactions at every step Now we re seeking a Digital Marketing Executive who can drive our brand and performance to dazzling new heights someone who s strategic data-driven and ready to help scale a marketplace redefining how Indians buy and sell real diamond jewelry The Role Key Responsibilities Plan execute and optimize paid campaigns across Google Meta and other platforms Drive performance marketing with a strong focus on ROAS CPL and CAC metrics Own and execute the SEO strategy on-page off-page technical to improve organic visibility Work closely with content creative and product teams to deliver cohesive marketing initiatives Manage and scale remarketing audience segmentation and funnel optimization Use tools like GA4 Looker Studio Google Tag Manager Meta Events Manager and CRM platforms to track analyze and report on campaign performance Own end-to-end marketing performance reporting - including daily weekly monthly quarterly and yearly analysis benchmarking and comparisons Stay updated on platform algorithm changes and adapt strategies accordingly Mentor junior team members and support the marketing team lead in strategy planning Ideal Profile What You Bring to the Vault 4 years of strong hands-on experience in digital marketing preferably eCommerce D2C Proven track record of managing performance campaigns across Google Ads Meta Ads Twitter LinkedIn Ads a plus Strong analytical skills and comfort with data-driven decision making Solid understanding of conversion funnels retargeting strategies and A B testing Proficient in using tools like GA4 Google Search Console Meta Business Manager Looker Studio etc Experience in marketplaces or luxury fashion brands is a plus Bachelor s degree in Marketing Business or related field Shine Bright with These KPIs Campaigns with high ROAS and reduced CAC Regular insightful performance reports that guide better decisions Strong organic growth from improved SEO strategy Effective funnel optimization and retargeting conversion What s on Offer Opportunity within a company with a solid track record of performance Fantastic work culture Attractive Salary Benefits

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