Head Of Marketing

1 week ago

Coimbatore Tamil Nadu, India Jobted IN C2 Full time

Responsibilities 1 Brand Management Communication - Strengthen brand awareness and preference among both B2C and B2B audiences aligning with Apple s global marketing principles Maintain consistent brand identity across all communication channels creative assets and customer interactions Manage brand alliances co-marketing initiatives and local promotional activities with Apple and other ecosystem collaborators 2 Retail Marketing - Conceptualize and execute in-store marketing initiatives to increase store visits conversions and repeat purchases Drive cross-selling and up-selling opportunities across iPhone Mac iPad Watch and Accessories portfolios Create region-specific retail campaigns that embody Apple s brand ethos while resonating with local audiences Utilize customer insights to segment audiences and implement CRM-led campaigns for loyalty and retention 3 Digital Performance Marketing - Oversee the digital marketing roadmap spanning paid owned and earned media channels Lead performance-driven campaigns aimed at boosting awareness website traffic and lead generation Enhance the brand s social media footprint through engaging storytelling that reflects Apple s voice and tone Manage SEO SEM email and influencer initiatives to increase visibility engagement and return on investment 4 B2B Education Marketing - Develop demand-generation and lead-nurturing programs for enterprise and education segments Partner with sales teams to execute account-based marketing ABM initiatives presentations and industry events Build brand preference within institutions corporates and the education sector through strategic campaigns and thought leadership 5 Service Centre Marketing - Improve customer retention and service revisit rates through targeted CRM initiatives Elevate visibility of the service brand and position after-sales care as an integral part of the Apple experience 6 CRM Data AI Analytics - Lead CRM and database initiatives including segmentation lifecycle communication loyalty programs and retention campaigns Develop and maintain a unified Customer Data Platform CDP connecting retail e-commerce service and B2B touchpoints Implement AI ML-driven models for predictive analytics personalization and marketing automation e g content generation ad optimization Track and optimize marketing efficiency using dashboards attribution frameworks and ROI analytics 7 Analytics Insights - Define and monitor KPIs across all marketing initiatives to ensure measurable impact and ROI Apply data analytics and customer insights to refine strategies and enhance decision-making Create real-time dashboards to track footfall lead generation conversion rates and engagement metrics 8 Leadership Collaboration - Lead and inspire a multidisciplinary marketing team across creative digital and retail verticals Work closely with sales retail operations and Apple s regional marketing teams to ensure strategic alignment Oversee marketing budgets to achieve cost efficiency and maximize returns

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