Senior Executive

2 weeks ago

Mumbai Maharashtra, India Whistling Woods International Full time

Whistling Woods International WWI is India s premier Film Communication Creative Arts Institute founded by Mr Subhash Ghai Since its inception in 2006 WWI has successfully delivered world-class education in all creative and technical aspects of filmmaking Located inside Mumbai s Filmcity Complex students receive hands-on instruction in the discipline they want to pursue We are seeking a fantastic team member to join us as a Senior Marketing Executive - Digital Marketing in our Marketing Team Roles Responsibilities - Responsible for overseeing and managing all campaigns including search engine marketing Google AdWords and onsite search social media performance marketing online brochures catalogues and other revenue-generating promotional campaigns - Responsible for strategizing paid campaigns and curating planning content including proofreading for all marketing mediums I e ATL BTL within the stipulated budget - Responsible for the number of leads generated to meet the respective program target return on investment ROI cost per lead CPL for all the paid performance and brand campaigns - Responsible for managing website content and landing page content creatives for brand and CTA campaigns - Coordinating Pay-Per-Click advertising online advertising and regularly review and amend keywords and ad groups to optimize performance - Maintain our presence on third party sites looking into digital collaborations and tie-ups to promote the brand and push the admissions - Work with the social media agency in planning and coordinating a schedule of activity across all the social media platforms to expand our social media audience base - Overlook SEO and SEM along with the agency Set goals for driving Social Media Channels growth followers engagement comments shares per post etc - Manage daily ORM sheet - Help in developing an event calendar and ensure all Digital activities are aligned to the event calendar to ensure maximum ROI is obtained - Overlook and execute launch of any new programme school on social media platforms including strategizing lead generation for the same - Email WhatsApp marketing push including overlooking the content design for the same - Performance Marketing third-party affiliation collaboration lead generation research Skill Sets Required - Good Communication skills verbal written - Minimum 2 years of experience in Marketing Co-ordination lead generation performance marketing - CTC 50 000 to 55 000 per month ref updazz com

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