Paid Media Executive

Job Description

We are seeking a results-driven We are seeking a results-driven Paid Media Executive to strategize, execute, and optimize paid ad campaigns across digital platforms. You will work directly with the Head of Acquisition to maximize ROI, drive high-quality traffic, and boost conversions. This role requires a combination of analytical thinking, creativity, and hands-on campaign management.

Key Responsibilities:

- Strategize, execute, and manage SEM, SMM, and other paid media campaigns to achieve ROI and volume objectives.
- Collaborate with content, creative, and ecommerce teams to develop campaigns that align with the brand's ethos and performance goals.
- Manage internal resources or external agencies to deliver, monitor, and report on daily, weekly, and monthly KPIs.
- Analyze creative performance by market and propose new creative ideas in collaboration with the brand team.
- Work on forecasting target assumptions during quarterly and annual budget and forecast periods, coordinating with Design, Technology, and Finance teams.
- Identify data trends and insights, optimizing spends and performance based on findings.
- Plan, execute, and measure experiments and conversion tests to drive growth.
- Conduct market research to identify new opportunities for expansion and audience targeting.

Skills & Qualifications:

- Proven experience managing SEM, SMM, and digital media campaigns.
- Strong analytical skills with the ability to interpret data and optimize campaigns effectively.
- Familiarity with digital marketing tools and platforms (Google Ads, Facebook Ads Manager, etc.).
- Excellent communication and collaboration skills.
- Creative mindset with a focus on measurable outcomes.

What We Offer:

- Opportunity to work in a fast-growing, dynamic team.
- Hands-on experience with multiple digital marketing channels.
- Exposure to strategy, analytics, and creative campaign management.

to strategize, execute, and optimize paid ad campaigns across digital platforms. You will work directly with the Head of Acquisition to maximize ROI, drive high-quality traffic, and boost conversions. This role requires a combination of analytical thinking, creativity, and hands-on campaign management.

Key Responsibilities:

- Strategize, execute, and manage SEM, SMM, and other paid media campaigns to achieve ROI and volume objectives.
- Collaborate with content, creative, and ecommerce teams to develop campaigns that align with the brand's ethos and performance goals.
- Manage internal resources or external agencies to deliver, monitor, and report on daily, weekly, and monthly KPIs.
- Analyze creative performance by market and propose new creative ideas in collaboration with the brand team.
- Work on forecasting target assumptions during quarterly and annual budget and forecast periods, coordinating with Design, Technology, and Finance teams.
- Identify data trends and insights, optimizing spends and performance based on findings.
- Plan, execute, and measure experiments and conversion tests to drive growth.
- Conduct market research to identify new opportunities for expansion and audience targeting.

Skills & Qualifications:

- Proven experience managing SEM, SMM, and digital media campaigns.
- Strong analytical skills with the ability to interpret data and optimize campaigns effectively.
- Familiarity with digital marketing tools and platforms (Google Ads, Facebook Ads Manager, etc.).
- Excellent communication and collaboration skills.
- Creative mindset with a focus on measurable outcomes.

What We Offer:

- Opportunity to work in a fast-growing, dynamic team.
- Hands-on experience with multiple digital marketing channels.
- Exposure to strategy, analytics, and creative campaign management.

---