Shopify and Retention Marketing Executive

15 hours ago

Mumbai, India Weekday AI Full time

This role is for one of the Weekday's clients Min Experience: 2 years Location: Mumbai JobType: full-time We are looking for a dynamic Shopify and Retention Marketing Executive to manage and optimize our eCommerce store while driving customer retention through impactful marketing initiatives. This role combines hands-on Shopify management, conversion rate optimization (CRO), and data-driven retention marketing to enhance user experience and boost repeat purchases. Requirements Shopify Management & CRO - Manage and update the online store with new products, offers, and content. - Optimize product pages, checkout flows, and site UX to increase conversion rates. - Plan and execute A/B tests, analyze performance, and implement CRO strategies to improve add-to-cart and purchase metrics. - Collaborate with design and development teams to troubleshoot issues and enhance the shopping experience. Retention Marketing - Plan and execute email, WhatsApp, and CRM campaigns to drive customer engagement and repeat purchases. - Set up and manage automation workflows, including welcome sequences, abandoned cart recovery, post-purchase communication, and win-back campaigns. - Segment the customer base to deliver personalized, high-performing campaigns. - Work closely with the content and design teams to ensure campaigns are on-brand, engaging, and results-driven. Data & Insights - Monitor Shopify, Google Analytics, and CRM dashboards to track performance and identify growth opportunities. - Prepare and share reports to optimize retention, repeat purchase rate, and customer lifetime value. - Experiment with new strategies and tools to enhance customer engagement and loyalty. Required Skills: - Shopify / Shopify Plus - WooCommerce (preferred) - Klaviyo / Mailchimp - Email & CRM Marketing - Conversion Rate Optimization (CRO) - eCommerce Strategy & Analytics - Google Analytics

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