Field Marketing Manager

4 weeks ago

Nagpur, India Eventus Security Full time

Job Title: Field Marketing Manager Location: Navi Mumbai Function: Regional Marketing | Industry: Cybersecurity / Managed Security Services About the Role Eventus Security is looking for a high-impact Field Marketing Manager to strengthen our local presence and support revenue growth through tailored, high-performing marketing programs. As a core member of our marketing team, you’ll translate global strategy into region-specific execution that resonates with Indian enterprises, BFSI leaders, and mid-market decision-makers. You’ll be the bridge between corporate marketing and regional sales shaping how Eventus is seen, heard, and experienced in the Indian cybersecurity landscape. Key Responsibilities: - Develop and execute integrated field marketing strategies aligned to Indian market dynamics and Eventus’ MSSP offerings. - Drive demand generation via localized campaigns — events, webinars, third-party partnerships, account-based marketing, and digital activations. - Collaborate closely with regional Sales, Presales, and Channel partners to accelerate pipeline and improve sales velocity. - Tailor global messaging and assets for Indian enterprise and mid-market segments across key verticals (BFSI, Manufacturing, Healthcare, IT/ITeS). - Own end-to-end event strategy including regional cybersecurity conferences, roundtables, CXO dinners, and partner roadshows. - Track and report on campaign KPIs, pipeline influence, and ROI using CRM and marketing automation tools (Zoho or equivalent). - Build and manage the India marketing calendar with tight coordination across internal and partner stakeholders. - Establish relationships with regional influencers, publications, cybersecurity associations, and ecosystem players. - Provide on-ground intelligence to the global marketing team on Indian buyer behavior, competitive movements, and industry shifts. Key Requirements: - 5–7 years of B2B marketing experience in India, ideally within cybersecurity, managed services, SaaS, or enterprise tech. - Proven expertise in field marketing, regional demand generation, or ABM strategy. - Familiarity with India’s enterprise buying journey, stakeholder mapping, and decision-making structures. - Hands-on experience with CRM and marketing tools. - Ability to work cross-functionally with Sales, Presales, and Channel teams in a fast-paced, performance-driven culture. - Strong project management, budgeting, and execution skills. - Excellent written and spoken communication. - Willingness to travel across metro cities for regional events, meetings, and field activities.

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