Marketing Manager

4 weeks ago

Nagpur, Maharashtra, India Antal International Full time

We are seeking an experienced Marketing Manager to join our marketing team at WebMD a division of Internet Brands The ideal candidate will have 5 years of proven experience in digital marketing with a strong background in multi-channel campaign strategy performance analysis and healthcare-focused marketing This role requires expertise in campaign planning audience engagement and data-driven decision-making to support growth and retention of healthcare professional HCP audiences Key Responsibilities Lead marketing strategy and execution for campaigns targeting healthcare professionals across email in-app messaging push notifications paid social and display ads Develop optimize and scale multi-channel marketing efforts using data-driven insights Analyze campaign performance track KPIs open rates CTR conversion identify trends and recommend strategies to improve engagement and retention Partner with cross-functional teams Design UX Editorial to ensure brand alignment and effective campaign delivery Plan and execute A B testing and segmentation strategies to optimize campaign performance Stay updated on healthcare industry trends and incorporate insights into marketing strategy Ensure compliance with healthcare marketing regulations and internal standards Experience Qualifications Bachelor s degree in Marketing Business Analytics or a related field 5 years of experience in digital marketing preferably within healthcare health tech or related industries Proven experience managing email and app-based marketing campaigns with strong understanding of channel best practices Skilled in using performance data to inform strategy and decision-making Excellent written and verbal communication analytical mindset attention to detail and project management skills Self-motivated adaptable and results-oriented Preferred Qualifications Advanced Microsoft Excel skills for campaign analysis and reporting Experience with analytics tools Adobe Analytics SiteCatalyst Omniture Google Analytics Experience with marketing automation platforms Salesforce Marketing Cloud ExactTarget Airship Familiarity with CRM project tools Salesforce YouTrack Understanding of healthcare professional HCP marketing and compliance considerations

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