Marketing Manager

Description Position at WebMD About the Company Headquartered in El Segundo Calif Internet Brands is a fully integrated online media and software services organization focused on four high-value vertical categories Health Automotive Legal and Home Travel The company s award-winning consumer websites lead their categories and serve more than 250 million monthly visitors while a full range of web presence offerings has established deep long-term relationships with SMB and enterprise clients Internet Brands powerful proprietary operating platform provides the flexibility and scalability to fuel the company s continued growth Internet Brands is a portfolio company of KKR and Temasek WebMD Health Corp an Internet Brands Company is the leading provider of health information services serving patients physicians health care professionals employers and health plans through our public and private online portals mobile platforms and health-focused publications The WebMD Health Network includes WebMD Health Medscape Jobson Healthcare Information prIME Oncology MediQuality Frontline QxMD Vitals Consumer Services MedicineNet eMedicineHealth RxList OnHealth Medscape Education and other owned WebMD sites WebMD Medscape CME Circle Medpulse eMedicine MedicineNet and RxList are among the trademarks of WebMD Health Corp or its subsidiaries All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability or veteran status For Company details visit our website About the Role We are seeking a dynamic and results-oriented Marketing Manager to lead our omni-channel digital marketing efforts with a primary focus on our newsletter strategy and subscriber growth This role will be essential to growing and retaining our consumer health audience In this role you ll own all aspects of our newsletter program from content creation and optimization to acquisition and performance analysis You ll also collaborate across broader digital marketing channels ensuring a cohesive and engaging experience for our target audiences The ideal candidate is data-driven highly organized possesses a strong understanding of omni-channel digital marketing best practices and is passionate about driving growth through impactful content and campaigns Key Responsibilities Lead newsletter marketing strategy and execution encompassing content selection copywriting A B testing performance analysis and optimization to maximize subscriber engagement and achieve key marketing objectives Drive Subscriber Acquisition overseeing and improving the newsletter acquisition funnel across organic and paid channels Champion Content Creation Guide content strategy based on audience research marketing insights Analyze performance data to identify trends measure effectiveness and make data-informed decisions to improve engagement and retention Enhance Onsite User Experience Develop strategies to increase engagement and conversions on the website Stay informed on healthcare industry trends and incorporate insights into campaign strategy Required Qualifications 5 years of experience in digital marketing ideally within healthcare health tech or related industries including copy writing Proven experience developing and executing successful email marketing and paid acquisition campaigns with a strong understanding of channel best practices Strong copywriting and editing skills with a keen eye for detail Strong analytical mindset and experience using performance data to inform strategy e g CTR opt outs conversion Strong project management skills and the ability to manage multiple projects simultaneously Excellent communication collaboration and interpersonal skills Passion for understanding audience behavior and creating engaging content Ability to work independently and as part of a team Self-starter with a desire to ask questions and learn Preferred Qualifications Advanced Microsoft Excel skills for campaign analysis and reporting Experience with content management systems CMS is a plus Experience with Analytics tools Adobe Analytics SiteCatalyst Omniture Google Analytics Marketing automation platforms Salesforce Marketing Cloud ExactTarget CRM project tools Workfront YouTrack Familiarity of the Consumer Healthcare Industry and Compliance considerations