Field Marketing Executive for Admissions

JOB DESCRIPTION

Position Title:
 Field Marketing Executive for Admissions

Department:
 Admissions & Marketing

Organization:
 Om Coaching Classes

Location:
 Trimurti Nagar, Nagpur, Maharashtra, India

Employment Type:
 Full-time

Job Category:
 Field-Based Marketing & Admissions

Reporting To:
 Admissions Head / Marketing Manager

1. POSITION OVERVIEW

Om Coaching Classes is a premier educational coaching institute dedicated to providing exceptional guidance and instruction to students preparing for Class XI–XII, CBSE/State Board examinations, and competitive entrance examinations including JEE (Main & Advanced), NEET, and MHT-CET. The Field Marketing Executive for Admissions plays a pivotal role in expanding our student base by undertaking direct community engagement, school outreach, and personalized marketing initiatives across Nagpur and its surrounding areas.

The Field Marketing Executive is responsible for identifying potential students, creating awareness about Om Coaching Classes' programs, and converting interested students into actual admissions. This role requires exceptional interpersonal skills, persistence, creativity, and a deep understanding of the educational landscape and competitive examination requirements. The position is ideal for professionals who enjoy direct community interaction, possess entrepreneurial drive, and are committed to educational excellence.

2. JOB LOCATION & WORKPLACE DETAILS

Primary Workplace:
 Trimurti Nagar, Nagpur, Maharashtra, India

Preferred Candidate Hometown:
 Nagpur, Maharashtra, India

Workplace Type:
 Field-Based (Out-of-office)

The Field Marketing Executive will primarily operate in the field, visiting schools, residential areas, and community centers within and around Nagpur. While the coaching institute is located in Trimurti Nagar, the executive will spend approximately 90% of their time conducting field activities in various locations across Nagpur and nearby regions to maximize reach and brand awareness.

3. JOB DURATION & EMPLOYMENT PERIOD

Employment Start Date:
 December 1, 2025

Employment End Date:
 March 31, 2027

Total Duration:
 16 months (approximately 1 year and 4 months)

Working Hours Per Day:
 8 hours (tentative)

Working Days Per Week:
 7 days (flexibility may be provided for Sundays or designated rest days as per management discretion)

Work Shift:
 Flexible – candidate should be available during school hours and after-school hours to maximize student reach

4. KEY RESPONSIBILITIES & DELIVERABLES

The Field Marketing Executive will undertake the following responsibilities to achieve admissions targets and build brand awareness for Om Coaching Classes:

1. Door-to-Door Marketing & Community Outreach
2. School Visits & Career Guidance Seminars
3. Student Contact Information Collection
4. Phone Calling & WhatsApp Communication
5. Personal Visits to Nearby Students
6. Marketing Materials Production & Display
7. Brochure & Pamphlet Distribution

5. ADMISSIONS TARGETS & PERFORMANCE METRICS

The Field Marketing Executive is expected to achieve the following admissions targets during the employment period:

Class | Target Students | Per Student Incentive

Class IX | 10 students | Rs. 1,000

Class X | 10 students | Rs. 1,000

Class XI | 10 students | Rs. 2,000

Class XII | 10 students | Rs. 2,000

TOTAL | 40 students | Up to Rs. 60,000 per month

Note:
 Actual admissions may vary based on seasonal demand, market conditions, and regional factors. Incentive structure is performance-based and subject to verification of actual enrollment and fee payment by admitted students.

6. COMPENSATION STRUCTURE

Salary Model:
 Performance-Based Incentive Structure

Monthly Earnings (Tentative):
 Up to Rs. 60,000

Additional Compensation Considerations:

• Bonus incentives for exceeding targets
• Reimbursement for approved field expenses (travel, communication, printing materials)
• Potential for permanent position upon successful completion of contract period and performance evaluation

Payment Terms:
 Monthly remuneration will be processed based on verified admissions with proof of enrollment and fee payment by admitted students. Payment cycles will follow the organization's standard accounting schedule (typically by the 5th of the following month).

7. REQUIRED QUALIFICATIONS & SKILLS

7.1 Educational Qualifications

• Minimum: 12th Pass (Higher Secondary Education)
• Preferred: Diploma or Bachelor's Degree (any stream)
• Advantageous: Qualification or prior experience in education, marketing, or sales

7.2 Essential Skills

1. Communication Skills
2. Sales & Persuasion
3. Interpersonal Skills
4. Organizational & Administrative
5. Field Work Competencies
6. Self-Motivation & Drive

8. PREFERRED CANDIDATE PROFILE

• Local resident of Nagpur with strong community connections and networks
• Prior experience in education sector, admissions, or marketing
• Familiarity with competitive examination landscape (JEE, NEET, MHT-CET)
• Knowledge of educational institutes and school ecosystem in Nagpur
• Proven track record in door-to-door sales, field marketing, or direct customer acquisition
• Age Preference: 20-35 years (flexibility based on experience and aptitude)
• Personal transportation (two-wheeler or four-wheeler) highly preferred for field mobility
• Willingness to work extended hours and seven days per week as required

9. WORKING CONDITIONS & EXPECTATIONS

Physical Demands:

• Extensive field-based work requiring travel to multiple locations daily
• Ability to walk long distances and climb multiple staircases during door-to-door campaigns
• Exposure to various weather conditions (monsoon, heat, cold)
• Carrying promotional materials, brochures, and equipment

Mental & Emotional Demands:

• Handling rejection and negative responses with professionalism and resilience
• Managing multiple inquiries and follow-ups simultaneously
• Maintaining high energy and enthusiasm throughout extended working hours
• Meeting performance targets and dealing with performance pressure

Work Schedule:

• 8 hours per day (with flexibility for morning, afternoon, and evening field work)
• 7 days per week (Sunday may be designated as rest day or used for week-end follow-ups as per management decision)
• Flexibility to work during peak inquiry periods (morning before school, post-school hours 3-7 PM, weekends)
• On-call availability for urgent marketing activities or promotional events

10. BENEFITS & ADDITIONAL PERKS

• Performance-based monthly incentives up to Rs. 60,000
• Opportunity for permanent employment based on successful performance during contract period
• Professional development and training in education sector and admissions process
• Networking opportunities with school management and educational stakeholders
• Reimbursement of approved field expenses and travel costs
• Supportive work environment within Om Coaching Classes' growing team
• Potential for role expansion or career growth within the organization
• Flexible work arrangements and autonomy in field execution
• Brand association with a reputable educational coaching institute

11. REPORTING & ACCOUNTABILITY

Direct Reporting To:
 Admissions Head / Marketing Manager

Frequency of Reporting:

• Daily: Brief report on field activities, schools visited, contacts made
• Weekly: Detailed summary of admissions progress, leads generated, follow-up status
• Monthly: Comprehensive performance report with admissions achieved, target status, and analysis

Key Performance Indicators (KPIs):

• Number of admissions achieved against targets by class
• Quality of leads generated (conversion rate)
• Average response time to inquiries
• Number of schools visited and seminars conducted
• Marketing materials distributed
• Database growth and lead quality metrics
• Student satisfaction and retention from referred admissions

12. TERMS & CONDITIONS OF EMPLOYMENT

Employment Type:
 Contract-based (December 1, March 31, 2027)

Notice Period:
 15 days notice required by either party for contract termination

Probation Period:
 First 30 days (performance evaluation and training period)

At-Will Employment:
 This employment is at-will and can be terminated by either party based on performance, conduct, or organizational requirements

Code of Conduct:

• Professional behavior and ethical conduct at all times
• Adherence to Om Coaching Classes' policies and guidelines
• Confidentiality of student information and organizational data
• No unauthorized use of materials or institute information for personal gain
• Regular attendance and punctuality in field activities
• Positive representation of Om Coaching Classes in community interactions

Conflict of Interest:

• Must not engage in competing coaching institute activities during employment
• Must declare any potential conflicts of interest
• Cannot use Om Coaching Classes resources for personal business activities

13. HOW TO APPLY

Interested candidates meeting the above qualifications and committed to achieving admissions targets are encouraged to apply with the following documents:

• Completed application form with personal and contact details
• Resume/CV highlighting relevant experience in marketing, sales, or education
• Educational qualification certificates (10th, 12th, and higher education documents)
• Copy of valid identification (Aadhar, PAN, or Voter ID)
• Willingness to provide references from previous employers or educational institutions
• Proof of Nagpur residency (optional but preferred)

14. CONCLUSION

The Field Marketing Executive for Admissions role offers a unique opportunity to contribute to educational excellence while building a successful career in the coaching and education sector. This position is ideal for motivated, dynamic professionals who enjoy direct community engagement and possess the drive to achieve ambitious targets. With significant earning potential through performance-based incentives, flexible work autonomy, and opportunities for career progression within Om Coaching Classes, this role is perfect for individuals seeking meaningful work in the education domain.

Om Coaching Classes is committed to providing support, resources, and a professional environment for the Field Marketing Executive to succeed. We look forward to welcoming dynamic professionals who share our passion for educational excellence and student success.