Manager - Martech

Ways of Working - Employees will work from the office in hybrid mode Bangalore About Swiggy Swiggy is India s leading on-demand delivery platform with a tech-first approach to logistics and a solution-first approach to consumer demands With a presence in 500 cities across India partnerships with hundreds of thousands of restaurants an employee base of over 5000 a 2 lakh strong independent fleet of Delivery Executives we deliver unparalleled convenience driven by continuous innovation Built on the back of robust ML technology and fuelled by terabytes of data processed every day Swiggy offers a fast seamless and reliable delivery experience for millions of customers across India From starting out as a hyperlocal food delivery service in 2014 to becoming India s leading on-demand convenience platform today our capabilities result not only in lightning-fast delivery for customers but also in a productive and fulfilling experience for our employees About this role This position will be a key part of the Growth Marketing vertical responsible for driving disproportionate growth by shipping impactful solutions in performance marketing owned media and other high-growth domains The role involves end-to-end ownership of product discovery solutioning PRD creation GTM strategies and root cause analysis RCA The position will work cross-functionally with tech marketing design and analytics teams to conceptualize execute and scale products that fuel business growth Responsibilities Product Discovery Ideation Identify opportunities for growth through performance marketing and owned media solutions Conduct market research user feedback and competitive analysis to define high-impact problem statements Solution Design PRD Development Develop comprehensive Product Requirement Documents PRDs for solutions that align with growth objectives Collaborate with tech teams to define product architecture and features Cross-functional Collaboration Partner with marketing design analytics and engineering teams to bring solutions from concept to launch Act as the bridge between business and technical stakeholders ensuring alignment across teams Experimentation Problem Solving Design execute and analyze experiments to validate product hypotheses Conduct RCA wherever applicable GTM Strategy Execution Own the GTM for new products ensuring timely execution and alignment with business goals Develop frameworks for post-launch performance tracking and optimization Performance Marketing Innovation Build tools and products to improve targeting personalization and media efficiency Explore and implement new channels algorithms and automation to scale performance marketing efforts Leadership Planning Create and present quarterly half yearly and annual growth roadmaps to leadership Influence and drive alignment across teams including product business analytics bizfin brand and design Required Skill-set Proven ability to manage complex cross-functional projects with measurable impact Strong analytical skills with a focus on leveraging data for decision-making Experience in crafting and driving PRDs experimentation frameworks and GTM strategies Familiarity with performance marketing channels Google Facebook affiliates programmatic etc and tools Snowflake AppsFlyer Clevertap etc Strong understanding of owned media including CRM push notifications in-app messaging and personalization Exceptional communication and stakeholder management skills with a proven ability to influence without authority Self-driven with a strong bias for action and comfort with ambiguity Preferred Experience 2 years in product management growth marketing or a similar role in B2C tech e-commerce Experience collaborating with engineering design marketing and analytics teams Prior work in performance marketing owned media or growth-focused roles is a strong plus This role is ideal for a self-starter passionate about solving growth challenges through innovative product thinking and collaborative execution As a MarTech Manager you will play a critical role in shaping the future of high-growth initiatives driving user acquisition engagement and retention through impactful product solutions We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regards to race color religion sex disability status or any other characteristic protected by the law