Performance Enhancement Lead – MarTech

Job Title: Performance Enhancement Lead – MarTech & Data Analytics Summary: We seek a forward-thinking Performance Enhancement Lead who will drive data-driven marketing transformation by integrating MarTech capabilities with robust data analytics. This role will own the end-to-end marketing technology stack, performance marketing efficiency, and data insights to accelerate growth, customer engagement, and ROI. THE HOUSE OF ABHINANDAN LODHA (HOABL) The House of Abhinandan Lodha (HoABL) was founded in 2020, is India’s largest branded land developer, revolutionising real estate transactions through security, technology, transparency, and convenience. HoABL specialises in branded plots, offering a completely hassle-free virtual experience (i.e. selling land to its customers without any physical interaction with them) which is a first in India and probably even globally, while also pioneering the democratisation of land ownership by making this asset class accessible to a wider base of aspiring buyers across the country. In just five years, HoABL has sold about 12 million sq.ft. of developed land—all without meeting a single customer face-to-face and ahead of promised timelines—and has around 30 million sq.ft. under active development. The company has expanded its footprint across prime locations such as Alibaug, Anjarle, Ayodhya, and Vrindavan, Dapoli, Goa, Khopoli, Nagpur, and Neral in Maharashtra, with upcoming developments in Amritsar, Shimla, and Varanasi. HoABL has swiftly gained prominence by focusing on plotted developments in key locations where the governments are focused on quality infrastructure, offering a seamless and transparent experience to investors and homebuyers alike. With plans to be in 48 cities nationwide, HoABL is tapping into the growing demand for plotted developments driven by existing and upcoming infrastructure projects and the appeal of tourist destinations. HoABL’s customer base of over 6,000 investors spans 27 countries, 23 states, and 107 cities—including India’s top metros and international hubs such as New York, London, Singapore, Dubai, Sydney, Tokyo, and Toronto—underscoring the company’s scale, trust, and credibility in the land ownership space. The majority of HoABL’s customers are salaried professionals (~45%) largely CEO’s and CXO’s, independent professionals (~20%), with the balance comprising entrepreneurs and business owners—reflecting a diverse yet aspirational customer profile. Positioning itself as a tech company within the real estate sector, HoABL is a business built from scratch and unlike many new-age start-ups, HoABL has never incurred a loss nor engaged in cash burning. HOABL has also recently forayed into Vertical Real Estate Development in Mumbai with two marquee projects in South Mumbai and one with Mittal Builders the North Mumbai totalling the commitment to 3.1mn sqft. Role & Responsibilities: Define and lead the integrated MarTech and data analytics roadmap in alignment with business goals Drive performance marketing efficiency through the integration of Salesforce platforms and tools Lead implementation and optimization of Salesforce Marketing Cloud and Salesforce Data Cloud Build and manage marketing automation frameworks using CRM and customer data platforms Leverage analytics and BI tools such as Tableau and Google Analytics to deliver actionable insights Drive use of predictive analytics for lead scoring, customer segmentation, and churn prediction Oversee implementation of personalization engines, recommendation systems, and ML models Enable seamless integration of AdTech, CMS, and DXP platforms for unified marketing operations Collaborate with cross-functional teams to ensure data-driven marketing strategy and execution Monitor and report on marketing performance metrics and lead performance enhancement initiatives Key Requirements: 8–12 years of experience in MarTech, CRM, and Data Analytics roles. Proven expertise in Salesforce Marketing Cloud, Salesforce Data Cloud, and CDP platforms. Strong hands-on knowledge of marketing automation, web analytics (GA4), Tableau, and data storytelling. Experience working with ML models in marketing contexts: lead scoring, segmentation, and churn prediction. Understanding of AdTech integrations, CMS/DXP systems, and recommendation engines. Demonstrated ability to partner with business and tech teams to drive measurable outcomes. Key Attributes: Strategic and analytical thinker with strong execution capability High ownership and ability to work across functions in a fast-paced setup Excellent communication and stakeholder management skills Passion for marketing innovation and data-driven growth