Performance Marketing Executive

3 weeks ago

Hyderabad, India relai Full time

About Relai Relai is Hyderabad’s most trusted data-driven real estate advisory platform, helping buyers find their Right Home through verified, RERA-approved projects backed by 45+ property data points — from water availability to resale value. We’re building a new-age ecosystem combining AI, transparency, and expert guidance to revolutionize how people buy homes. We’re now looking for a Performance Marketing Executive who can own our digital marketing growth end-to-end — from ideation to execution — and generate qualified leads through paid channels, social media, and creative storytelling. What You’ll Own (Key Responsibilities) - Lead Generation & Campaigns: - Plan, execute, and optimize high-performing campaigns across Meta Ads, Google Ads, and LinkedIn to drive quality real estate leads for Hyderabad markets. - Creative Strategy: - Conceptualize ad creatives, videos, and carousels that don’t feel like ads — strong visual storytelling, emotionally intelligent copy, and conversion-focused design. - Analytics & Optimization: - Track and analyze campaign metrics (CTR, CPL, ROAS, CAC) — experiment with audience segmentation, lookalike modeling, A/B testing, and retargeting to continuously improve results. - Cross-Platform Growth: - Manage performance campaigns for WhatsApp, YouTube, and remarketing funnels integrated with Zoho CRM and n8n workflows. - Collaboration & Ownership: - Work directly with the founding team on GTM strategy, landing pages, and marketing automation. - Bring fresh, experimental ideas — and the confidence to execute them fast. What We’re Looking For - 3–5 years of experience in performance marketing (preferably in real estate, proptech, or lead-gen-focused brands) - Deep understanding of paid marketing funnels (Meta Ads, Google Search, Display, YouTube) - Strong sense of design aesthetics, ad copy, and storytelling (you understand what stops the scroll) - Experience with WhatsApp/CRM integrations and marketing automations (bonus if you’ve used Zoho, HubSpot, or n8n) - Analytical mindset — able to interpret data, build insights, and take ownership of performance metrics - A creative problem-solver who thrives in fast-paced, startup-style environment Why Join Relai - You’ll be the core performance brain behind Hyderabad’s most data-backed real estate brand. - Full ownership and creative freedom to test, build, and grow campaigns end-to-end. - Work with an ambitious founding team building the next generation of real estate experiences. - Competitive salary with performance-based incentives.

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