Performance Marketing Executive

3 weeks ago


Hyderabad, India relai Full time

About RelaiRelai is Hyderabad’s most trusted data-driven real estate advisory platform, helping buyers find their Right Home through verified, RERA-approved projects backed by 45+ property data points — from water availability to resale value. We’re building a new-age ecosystem combining AI, transparency, and expert guidance to revolutionize how people buy homes.We’re now looking for a Performance Marketing Executive who can own our digital marketing growth end-to-end — from ideation to execution — and generate qualified leads through paid channels, social media, and creative storytelling.What You’ll Own (Key Responsibilities)- Lead Generation & Campaigns:- Plan, execute, and optimize high-performing campaigns across Meta Ads, Google Ads, and LinkedIn to drive quality real estate leads for Hyderabad markets.- Creative Strategy:- Conceptualize ad creatives, videos, and carousels that don’t feel like ads — strong visual storytelling, emotionally intelligent copy, and conversion-focused design.- Analytics & Optimization:- Track and analyze campaign metrics (CTR, CPL, ROAS, CAC) — experiment with audience segmentation, lookalike modeling, A/B testing, and retargeting to continuously improve results.- Cross-Platform Growth:- Manage performance campaigns for WhatsApp, YouTube, and remarketing funnels integrated with Zoho CRM and n8n workflows.- Collaboration & Ownership:- Work directly with the founding team on GTM strategy, landing pages, and marketing automation.- Bring fresh, experimental ideas — and the confidence to execute them fast.What We’re Looking For- 3–5 years of experience in performance marketing (preferably in real estate, proptech, or lead-gen-focused brands)- Deep understanding of paid marketing funnels (Meta Ads, Google Search, Display, YouTube)- Strong sense of design aesthetics, ad copy, and storytelling (you understand what stops the scroll)- Experience with WhatsApp/CRM integrations and marketing automations (bonus if you’ve used Zoho, HubSpot, or n8n)- Analytical mindset — able to interpret data, build insights, and take ownership of performance metrics- A creative problem-solver who thrives in fast-paced, startup-style environmentWhy Join Relai- You’ll be the core performance brain behind Hyderabad’s most data-backed real estate brand.- Full ownership and creative freedom to test, build, and grow campaigns end-to-end.- Work with an ambitious founding team building the next generation of real estate experiences.- Competitive salary with performance-based incentives.



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