Country Brand Manager

Strategic Responsibilities Life Cycle Management Lead the life cycle of existing brands and newly launched products crafting and executing growth plans that propel our business forward Strategy Development Develop a visionary strategy roadmap for our rare disease portfolio increasing our business impact and solidifying our position as industry leaders Brand Plan Execution Drive brand plans and spearhead multi-channel marketing initiatives leveraging customer insights to create compelling campaigns Analytics Utilization Harness the power of analytics to assess business trends deploy growth strategies and mitigate risks Financial Accountability Oversee the financial aspects of our brands including revenue promotional budgets and profitability Stakeholder Identification Identify and engage key stakeholders to expand our business opportunities and develop strategic partnerships New Product Launch Responsibilities Business Opportunity Identification Discover new business opportunities and develop proposals that capitalize on current market trends and therapy area landscapes Strategy and Execution Prepare and execute strategies that address unmet needs in the therapy area ensuring successful product launches Stakeholder Collaboration Collaborate with internal and external stakeholders to develop and implement new product launch strategies Capability Building Identify and address the needs of stakeholders developing strategies with measurable outcomes to enhance their capabilities Operational Responsibilities Implementation Plan Define and implement brand strategies monitor SLAs with stakeholders to ensure seamless execution Marketing Campaigns Design creative marketing campaigns cascade them to target customers and train the sales force to maximize impact External Liaison Partner with external agencies to deliver brand initiatives that resonate with our audience Performance Monitoring Utilize tools to monitor business performance and the external environment taking corrective actions as needed Budget Utilization Strategically plan and allocate marketing budgets to maximize return on investment Sales Team Support Provide timely insights to the sales team ensuring brand health and achieving market share sales and profit objectives Scientific Relationships Foster and maintain scientific relationships with KOLs medical societies government institutes and centers of excellence Field Visits Conduct regular field visits to gather customer insights and ensure the effective implementation of marketing plans Compliance Responsibilities Process Compliance Ensure adherence to Pfizer policies and industry guidelines in the execution of brand strategies Content Validation Collaborate with the Medical and Marketing teams to validate content Risk Assessment Perform periodic risk assessments and define mitigation plans for programs and campaigns Regulatory Adherence Comply with regulatory guidelines while designing brand campaigns Basic Qualifications MBA in Marketing Over 5 years of experience in Brand Product management preferably in Rare Diseases Endocrinology or other specialized innovative therapy areas Strong understanding of the Indian healthcare market and pharmaceutical industry Experience working with government stakeholders and key business decision-makers Proven track record in endocrine hematology hemophilia and bleeding disorders Ability to work in a matrix organization and develop structured project plans Commitment to the highest ethical standards Expertise in multi-channel marketing and stakeholder engagement Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates Marketing and Market Research