Regional Sales Manager

4 weeks ago

Bengaluru, Karnataka, India Aditya Birla Insulators Full time
Job Description

- lead and execute the zonal business strategy for unsecured lending in alignment with national goals, considering regional nuances and competitive pressures
- drive business growth through market expansion, channel development, and customer acquisition strategies while maintaining portfolio quality and credit standards
- ensure operational excellence by monitoring SLAs, enhancing process efficiency, and building stakeholder relationships to reduce TAT and improve customer satisfaction
- implement risk management practices by partnering with the risk team for credit assessments, portfolio monitoring, and NPA control
- manage internal teams (ASMs/SMs) to enhance performance, enable training, and foster a high-performing sales culture across the zone
- engage ABG ecosystem and external channels to maximize cross-selling opportunities, deepen customer penetration, and boost profitability
- track market trends, competitor moves, and local customer preferences to proactively refine the zonal sales strategy and product focus
- support and enforce compliance-driven operations while upholding high standards in documentation, disbursement practices, and internal coordination
- monitor key metrics such as disbursement volume, yield, portfolio performance, customer acquisition cost, and operational RoI

Job Purpose of Direct Reports:

- Area Sales Manager (ASM): Responsible for achieving regional business targets through team supervision, market penetration, customer acquisition, and channel partner management
- Sales Manager (SM): Executes daily sales activities, drives lead generation and conversion in assigned territories, and ensures customer satisfaction and compliance with sales processes

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