Marketing & Lead Generation Operations Manager

About Neodrafts

Neodrafts is a leading B2B lead generation and digital marketing company that helps brands grow through high-quality campaigns and data-driven strategies. We deliver measurable results by connecting businesses with the right audience at the right time.

We're building a fast-paced, performance-driven culture where innovation and execution come together. If you want to play a key role in scaling one of the top lead generation firms, this is the place.

Position Summary

We are seeking a Marketing & Lead Generation Operations Manager (WFO) who will take full ownership of driving revenue for Neodrafts. This role combines lead generation, campaign execution, client success, and operational excellence.

You will:

- Design and execute lead generation campaigns,
- Convert qualified prospects into long-term client engagements, and
- Build scalable processes to deliver strong ROI.

This is a high-impact, office-based role for someone who thrives in growth environments, understands B2B funnels, and wants to scale Neodrafts into a global leader in lead generation.

Key Responsibilities

Lead Generation & Revenue Growth

- Research, identify, and qualify high-value B2B prospects across industries (US/Global).
- Run outbound campaigns (email, LinkedIn, digital) to generate qualified leads.
- Own the pipeline from prospecting → nurturing → conversion into active clients.
- Consistently achieve revenue and growth targets.

Marketing Campaign Execution

- Plan, execute, and optimize multi-channel campaigns for Neodrafts and client projects.
- Develop persuasive outreach content (emails, LinkedIn messages, landing pages).
- Test and refine messaging, subject lines, and workflows for higher engagement.
- Use automation and marketing tech stack (HubSpot, Apollo, ZoomInfo, LinkedIn Sales Navigator, Mailchimp).

Client Engagement & Retention

- Conduct discovery calls to understand client needs and align solutions.
- Present Neodrafts' capabilities and ensure smooth onboarding of new clients.
- Act as the main point of contact, ensuring campaigns deliver promised results.
- Build long-term client relationships with reporting, updates, and performance reviews.
- Identify upselling and cross-selling opportunities to maximize client value.

Operations & Process Management

- Maintain CRM hygiene with detailed tracking of prospects, campaigns, and client interactions.
- Automate reporting dashboards for pipeline, conversions, and ROI tracking.
- Streamline lead gen workflows for efficiency and scalability.
- Collaborate with internal teams (content, design, strategy) to ensure timely delivery.

Strategy & Growth

- Work closely with leadership to refine go-to-market strategies and service offerings.
- Identify new industries/verticals to expand Neodrafts' client base.
- Contribute to thought leadership content, case studies, and marketing assets.
- Monitor competitor activity and industry trends to keep Neodrafts ahead of the curve.

Key Requirements

- Experience: 3–6 years in B2B lead generation, demand generation, or marketing operations (US/Global market preferred).
- Revenue Focus: Proven success in generating leads and converting them into paying clients.
- Technical Skills: Hands-on experience with CRM and lead gen platforms (HubSpot, Salesforce, Apollo, LinkedIn Sales Navigator, ZoomInfo, Mailchimp).
- Marketing Knowledge: Deep understanding of B2B funnels, targeting, email best practices, and campaign automation.
- Client Success: Strong ability to manage onboarding, retention, and upselling.
- Communication: Excellent spoken and written English; persuasive in pitching and outreach.
- Mindset: Growth-driven, proactive, and comfortable in a performance-based culture.
- Education: Bachelor's degree in Marketing, Business, or related field preferred.

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