Regional Commercial Marketing Manager

Job Description

Overview

About Enerpac Tool Group

Enerpac Tool Group is a premier industrial tools and services company serving a broad and diverse set of customers in more than 25 countries. The Companys businesses are global leaders in high pressure hydraulic tools, controlled force products and solutions for precise positioning of heavy loads that help customers safely and reliably tackle some of the most challenging jobs around the world. The Company was founded in 1910 and is headquartered in Milwaukee, Wisconsin. Enerpac Tool Group trades on the NYSE under the symbol EPAC.

Our vision is to be our customers preferred partner through relentless innovation of industrial tools and services that help them safely and reliably tackle their toughest jobs around the world.

For further information on Enerpac Tool Group and its businesses, visit the Company&aposs website at https://www.enerpactoolgroup.com/

At our company, we believe that in-person collaboration fuels innovation, strengthens relationships, and cultivates a dynamic culture where careers flourish. Our current in-office schedule is Tuesday through Thursday, providing opportunities for meaningful connections and teamwork. Starting September 1, 2025, we will expand our in-office presence to Monday through Thursday, with Friday as an optional work-from-home day, offering flexibility while maintaining a strong office culture. To support a professional and comfortable work environment, our dress code is always Business Casual.

Business Contribution

As a key member of the APAC marketing team, you&aposll play a pivotal role in developing and executing Product marketing strategies, new product launch GTM plans, regional pricing and channel marketing (distributor, sales events) strategy for the SEAPAC (India, SEA, ANZ). This is an individual contributor role, and this role will be based in Bangalore, reporting to APAC Marketing Director (in Singapore).

What you will do

Market Strategy Focus

- Work closely with APAC marketing director & commercial directors across SEAPAC to develop and implement the regional product market strategy, incl. Go to Market plans, deployment and tracking.
- Understand local market dynamics, analyze distributor profile, strengths, sales strategy and historical sales trends to build targeted sales promotions plans vs. one size fits all approach.
- Bottom-up planning with distributors & commercial directors to create and deploy sales promotions and corrective sales measures. Ensure corrective action if sales performance and/or NPD plans are behind target.
- Analyze market situation and take actions (marketing mix) to gain market share and improve market positioning.
- Conduct market analyses and competitive benchmarks (e.g. new product launches, marketing events & strategy) and fine tune strategy & tactics.
- Collaborate with SEAPAC commercial directors, APAC Marketing director & Global Marcom team to shape up annual marketing plan, budget & align on Marcom support to support product launch, GTM & sales growth plans.

Sales/Commercial Support Focus

- Ensure close coordination with Commercial directors and National accounts directors to build a commercial training calendar to support new product trainings for distributor teams.
- Collaborate with Global & local Marcom and global product teams to provide relevant training material, sales playbooks, catalogues, brochures etc. to commercial teams to ensure success of promotions & New product launches across the region
- Work closely with commercial directors to ensure & track regional demo stock availability for training.
- Support regional commercial marketing events planning & execution with commercial teams with Marcom support (e.g. events, trade shows)

NPD Commercial Focus

- Work with commercial directors & global product teams to professionalize the new product introduction process on all defined process steps, including market input and regional introduction plan.
- Understand the regional new product sales forecast & targets & manage product launch in the region (create launch plan, run launch and evaluate)
- Work with pricing teams in the region, commercial directors & global product teams in initial product pricing, future price adjustments and repositioning; support for the country (cluster).

What Makes You An Ideal Candidate

- At least 10-12 years of experience in sales or strategic marketing, with a strong background in managing business growth in B2B.
- APAC regional work experience preferred.
- Hands-on experience in leading marketing plan development with distributors preferred.
- Proven track record in managing multiple channel partners/distributors to drive business growth.
- Proven track record of launching & executing GTM plans for new products and managing existing product portfolio.
- Sales enablement experience & distributor management experience in ensuring training, alignment & execution of the growth plan.
- Thorough understanding of product marketing framework & hands-on experience in developing product marketing plans.
- Experience working with Marcom, Digital marketing teams & managing B2B events strategy.
- Proficiency in problem-solving and analytical thinking for strategy development.
- Strong written and verbal communication skills.
- Excellent negotiation skills, particularly in high-stakes decision-making environments.
- Exceptional data analytics & presentation capabilities.
- Experience of working in a highly challenging & complex work environment across SEAPAC/APAC markets.
- Persuasive communication and active listening skills.
- Skilled in building and maintaining strong, long-term relationships and networks. Willing to travel within the region whenever required.

Enerpac Tool Group Values

Be an ambassador for the businesses and ensure that Enerpac Tool Group Values always come first:

- SAFETY - Safety is our highest priority and is at the heart of everything we do.
- INTEGRITY - We will act with honesty and transparency and always do the right thing.
- OWNERSHIP - We will own our commitments, act with a sense of urgency, and deliver what is expected of us on time, or ask for help early enough.
- TEAMWORK - We will act as one Enerpac team, operate with an enterprise-wide mindset, and support each other to deliver for our stakeholders.
- AGILITY - We will act with purpose and speed, and we will adapt quickly to changing circumstances.

What We Offer

Our employee benefits including flexible workplace policies, employee resource groups, learning and development resources, career progression pathways, and community engagement initiatives are some of the reasons why we have had great success in bringing in new talent. In addition, our global employee wellness programs are crafted to support the physical, emotional, and financial well-being of our employees.

- Benefits & Perks vary by Country.

If you are an individual with a disability and you need assistance or a reasonable accommodation during the application process, please reach out to us at: [Confidential Information]

If youre looking for a unique, exciting career with variety and potential for growth, Enerpac Tool Group offers challenges & extraordinary rewards for people on a global scale.

Never Compromise - choose ETG

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