Marketing Specialist Advanced Healthcare Funnel Builder

About the job We are seeking an experienced and data-driven Marketing Specialist with proven expertise in Meta Facebook Instagram and Google advertising who can design build and optimize complete patient acquisition funnels from strategy to execution This is for Marketing Specialist - Advanced Healthcare Funnel Builder Position Marketing Specialist - Advanced Healthcare Funnel Builder Location Remote Job Mode Full-Time Notice Period Immediate Joiner Preferred Position Overview We are seeking an experienced and data-driven Marketing Specialist with proven expertise in Meta Facebook Instagram and Google advertising who can design build and optimize complete patient acquisition funnels from strategy to execution This is not a simple media buying role we require a strategic marketer with a deep understanding of funnel architecture healthcare consumer psychology and performance marketing The ideal candidate will be highly skilled in GoHighLevel CRM for automation nurturing and tracking have a strong grasp of compliance-sensitive healthcare advertising and excel in building campaigns that not only generate leads but also convert them into booked appointments and paying patients Key Responsibilities 1 Paid Advertising Strategy Execution Plan launch and manage high-performing Meta and Google Ads campaigns targeted at specific patient demographics Conduct in-depth keyword research audience segmentation and competitive analysis Develop high-converting ad creatives copy images and video concepts that comply with healthcare advertising regulations Continuously monitor test and optimize campaigns for CTR CPC CPL and ROAS 2 Funnel Architecture Development Design and implement complete digital marketing funnels using GoHighLevel Build high-converting landing pages lead forms scheduling flows and appointment booking systems Create automated SMS email and voicemail follow-up sequences to improve lead-to-booked-appointment conversion rates Set up and maintain tracking systems for attribution retargeting and conversion optimization 3 Content Creative Collaboration Collaborate with designers video editors and copywriters to create persuasive compliant and patient-focused marketing assets Develop compelling healthcare-oriented messaging that educates engages and converts 4 Data Analysis Reporting Analyze campaign and funnel performance metrics to make data-driven optimizations Produce weekly and monthly reports highlighting KPIs and actionable insights 5 Compliance Healthcare Industry Awareness Ensure all campaigns meet local laws HIPAA regulations and platform-specific healthcare advertising guidelines Maintain ethical advertising practices and safeguard patient privacy Qualifications Skills Required - Minimum 3 years of hands-on experience managing Meta and Google Ads campaigns - Proven track record of building complete digital funnels that consistently convert - Advanced expertise with GoHighLevel pipelines workflows triggers automation and landing pages - Strong understanding of marketing analytics tools Google Analytics Meta Ads Manager Google Tag Manager - Strong copywriting skills for creating persuasive compliance-friendly healthcare campaigns - Excellent grasp of CRO Conversion Rate Optimization principles Preferred - Healthcare industry marketing experience - Knowledge of HIPAA-compliant marketing - Familiarity with SEO retargeting and omnichannel marketing strategies - Experience promoting high-value cash-pay healthcare services Performance Metrics Success in this role will be measured by - - Cost per Lead CPL within target range - Conversion Rate from lead to booked appointment - Return on Ad Spend ROAS - Funnel completion rate and automation efficiency Education Skills Job Type Work from home Location TDI TAJ PLAZA SCO 522 Sector 117 Sahibzada Ajit Singh Nagar Punjab 160055