Marketing Operations

12 hours ago

Mohali, Punjab, India Zouma Consulting Services - APAC Full time ₹ 4,00,000 - ₹ 8,00,000 per year

About UsWe are a leading global technology solutions provider, dedicated to helping businesses thrive in the digital era.Our rapid expansion is powered by a strong foundation of innovation, deep expertise, and an unwavering commitment to exceptional service delivery.We're not just adapting to technological advancements – we're shaping them. Our forward-thinking solutions are designed to transform your business, streamline operations, and give you a competitive edge in an ever-evolving market.With a presence across key international markets — including the United Kingdom, United States, UAE, Australia, and India — our diverse, global team of over 750 professionals is committed to serving clients across borders with excellence and expertise.Job DescriptionMarketing Operations & CRM Automation SpecialistLocation:MohaliEmployment Type:Full-time*About Us:*We are an innovative private healthcare provider focused on seamless patient journeys. We're looking for a Marketing Operations & CRM Automation Specialist to orchestrate our systems, automation and lead-journey workflows from ads to booking to follow-up.*Key Responsibilities:*Manage our CRM system (e.g., HubSpot / Zoho / Salesforce) to ensure accurate lead tracking, segmentation and lifecycle management.Build and maintain automated workflows (email, SMS, WhatsApp follow-ups) to nurture leads and convert them into bookings.Implement tracking (UTM parameters), dashboards and campaign reporting; link ad campaigns → CRM → booking → follow-up to provide a full-funnel view.Integrate marketing systems: ads platforms, CRM, analytics, booking tools to ensure smooth operations.Provide performance analytics and insights to management: conversion tracking, funnel metrics, reporting on lead-to-patient journey.Work with tools like HubSpot, Zapier, Google Data Studio, Power BI, Twilio API for automation and reporting.Requirements2-4 years of experience in marketing operations / CRM / automation, preferably within healthcare or lead-gen environment.Hands-on experience with a major CRM (HubSpot, Zoho, Salesforce) and automation tools such as Zapier.Good understanding of UTM tracking, data dashboards, funnel metrics and analytics.Proficiency in reporting tools: Google Data Studio, Power BI or similar.Strong technical aptitude and ability to collaborate with marketing, ops, IT teams.Bachelor's degree in Marketing, Business, Data Analytics or similar. Certification in marketing automation or CRM is a plus.BenefitsCompetitive pay and benefits.Opportunity to build and shape our marketing systems and processes in a high-performing environment.Exposure to full funnel marketing in a patient-centric healthcare business.Learning opportunities in automation, analytics and technology.check(event) ; career-website-detail-template-2 => ,meta)" mousedown="lyte-button => check(event)" final- final-class="lyte-button lyteBackgroundColorBtn lyteSuccess" lyte-rendered="">

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