Digital Marketing

4 days ago

Mohali, Punjab, India Swastika Web Technology Full time ₹ 6,00,000 - ₹ 18,00,000 per year

We are a US-based e-commerce fashion brand expanding our operations in India, and we're looking for an experienced
Project/Operations Manager – Digital Marketing
to join our Mohali office. The ideal candidate will have
5–7 years of experience in managing digital marketing operations
, with proven expertise in
Google Ads, Meta Ads, SEO, and technical problem-solving using Python
.

This role offers an opportunity to work on
international projects, especially in the US marketplace
, and lead cross-functional initiatives that directly impact sales and brand growth. If you thrive in a dynamic environment, enjoy managing diverse teams, and have a sharp analytical mindset, this position is for you.

Responsibilities and Duties

  • Oversee end-to-end operations of digital marketing campaigns for e-commerce projects.
  • Strategize, set up, and optimize paid campaigns across
    Google Ads, Meta Ads, and other digital platforms
    to drive ROI.
  • Manage SEO initiatives (on-page, off-page, and technical SEO) to improve visibility in international markets, especially the US.
  • Monitor campaign performance, create detailed analytics reports, and provide actionable insights for optimization.
  • Collaborate with cross-functional teams (design, content, product, and development) to ensure smooth execution of campaigns.
  • Ensure alignment of marketing operations with overall business goals and revenue targets.
  • Stay updated with the latest digital marketing trends, tools, and US marketplace dynamics to keep campaigns competitive.

Qualifications and Skills

  • 5–7 years of hands-on experience in
    digital marketing operations
    (preferably in e-commerce).
  • Strong expertise in
    Google Ads (Search, Shopping, Display, Dynamic Remarketing)
    and
    Meta Ads (Facebook & Instagram campaigns)
    .
  • Proven experience working with
    international clients, particularly in the US marketplace
    .
  • Solid knowledge of
    SEO practices
    (technical, content, and performance optimization).
  • Basic to intermediate proficiency in
    Python
    for marketing automation, data processing, or reporting.
  • Strong analytical and problem-solving skills with the ability to interpret data into strategy.
  • Excellent leadership, communication, and cross-team collaboration skills.

Preferred:

  • Experience in the fashion/apparel e-commerce domain.
  • Familiarity with other digital channels (Native Ads, Bing Ads, Affiliate Marketing).

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