Digital Marketing
2 weeks ago
We are a US-based e-commerce fashion brand expanding our operations in India, and we're looking for an experienced
Project/Operations Manager – Digital Marketing
to join our Mohali office. The ideal candidate will have
5–7 years of experience in managing digital marketing operations
, with proven expertise in
Google Ads, Meta Ads, SEO, and technical problem-solving using Python
.
This role offers an opportunity to work on
international projects, especially in the US marketplace
, and lead cross-functional initiatives that directly impact sales and brand growth. If you thrive in a dynamic environment, enjoy managing diverse teams, and have a sharp analytical mindset, this position is for you.
Responsibilities and Duties
- Oversee end-to-end operations of digital marketing campaigns for e-commerce projects.
- Strategize, set up, and optimize paid campaigns across
Google Ads, Meta Ads, and other digital platforms
to drive ROI. - Manage SEO initiatives (on-page, off-page, and technical SEO) to improve visibility in international markets, especially the US.
- Monitor campaign performance, create detailed analytics reports, and provide actionable insights for optimization.
- Collaborate with cross-functional teams (design, content, product, and development) to ensure smooth execution of campaigns.
- Ensure alignment of marketing operations with overall business goals and revenue targets.
- Stay updated with the latest digital marketing trends, tools, and US marketplace dynamics to keep campaigns competitive.
Qualifications and Skills
- 5–7 years of hands-on experience in
digital marketing operations
(preferably in e-commerce). - Strong expertise in
Google Ads (Search, Shopping, Display, Dynamic Remarketing)
and
Meta Ads (Facebook & Instagram campaigns)
. - Proven experience working with
international clients, particularly in the US marketplace
. - Solid knowledge of
SEO practices
(technical, content, and performance optimization). - Basic to intermediate proficiency in
Python
for marketing automation, data processing, or reporting. - Strong analytical and problem-solving skills with the ability to interpret data into strategy.
- Excellent leadership, communication, and cross-team collaboration skills.
Preferred:
- Experience in the fashion/apparel e-commerce domain.
- Familiarity with other digital channels (Native Ads, Bing Ads, Affiliate Marketing).
-
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