Digital Marketing Executive
1 week ago
**Job Title**: Digital Marketing Specialist (3‑5 Years Experience)
**Location**: Mohali, Phase 8B
**About the Role**:
You’ll be responsible for planning, executing, and optimizing digital marketing campaigns across multiple channels. Working with the content, design, and sales teams, your goal is to drive brand awareness, lead generation, and measurable ROI.
**Key Responsibilities**:
- Manage **paid campaigns** (Google Ads, Meta Ads, display ads), control budgets.
- Optimize landing pages and website content for better search rankings and user engagement Intellipaat Wikipedia
- Track campaign performance using tools like Google Analytics, Ahrefs, SEMrush, and prepare regular reports with insights and recommendations
- Conduct A/B tests, conversion rate optimization (CRO), and funnel analysis to improve engagement and conversions
- Perform **competitor and market research** to identify trends and growth opportunities
- Collaborate with internal teams (design, content, product, and sales) to ensure cohesive campaigns
- Stay updated on latest digital marketing trends, Google algorithm changes, and platform updates
**Qualifications**:
- Bachelor’s degree in Marketing, Business, Communications, or equivalent
- Strong **content creation and creative thinking** skills—blogs, visuals, campaign copywriting
- Analytical mindset with ability to interpret data and implement actionable insights
- Familiarity with **A/B testing**, CRO best practices, and funnel optimization
- Excellent communication, project management, and multitasking skills
**Job Types**: Full-time, Permanent
Pay: ₹10,056.70 - ₹41,850.80 per month
**Benefits**:
- Provident Fund
Work Location: In person
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