Performance Marketer

Company Vision StockGro is India’s leading stock market education platform with a community of over 2.5 crore market enthusiasts. StockGro equips users with trading and investing knowledge to succeed in the stock market. Whether user is a beginner or a seasoned trader, he can learn strategies from top investment managers, practice with platform currency, and study portfolios of experts & peers. By combining experiential learning with guidance from SEBl-registered experts, StockGro has become the go-to platform for trading & investing education .About StockGro Founded in January 2020 by former venture capitalist Ajay Lakhotia, we’re well-funded. We are backed by some of the respected investors – General Catalyst, BITKRAFT, Roots Ventures, and the likes of Kunal Shah, Vivekananda Hallekere, Rahul Garg as Angels. We have some brilliant minds with us, working on a mission to make 400 million Indian millennials investment-ready, with Senior Executives from Sequoia, Swiggy, Glance, Airtel, Uber, and institutions like ISB, NITs, and IIMs. About the role : We are looking to onboard a Performance Marketer who has managed end to end funnels, acted with high intent and high-agency and led marketing efforts across multiple channels, driving measurable acquisition and optimising ROI at scale. This is a strategic + execution-heavy role where you’ll work closely with the founding team to build and scale our marketing engine. You’ll be responsible for campaign execution and performance optimization across digital channels. What is expected out of you? Awareness & Acquisition 1. User Targeting - Define and segment personas, set up, manage, and optimise campaigns across channels like Google Ads (Search, Display, UAC, YouTube, Discovery), Meta Ads, Affiliate networks, and more 2. Manage and optimise spend across acquisition channels with a strong focus on ROI, scale, and reducing cost per install/acquisition while maintaining user quality 3. Landing Pages & Conversion- Collaborate with product, design, and social teams to build and A/B test landing pages that improve conversions. 4. Ongoing Optimization - Continuously monitor campaigns, refine bids, targeting, creatives, and placements based on data insights Analytics & Measurement 1. Build strong measurement and reporting frameworks - own attribution, data verification, and financial reconciliation 2. Track and report on metrics such as CTR, CPC, CAC, ROAS, LTV, conversion rates. 3. Performance Measurement & Reporting: Define, track, and report on key marketing KPIs (e.G., traffic, conversion rates, ROAS, retention rates) across all digital marketing channels (paid media, SEO, social, email, ASO). 4. Tooling & Infrastructure: Work with data and engineering teams to ensure robust tracking mechanisms, data cleanliness, and the effective utilization of marketing analytics tools (e.G., Google Analytics, Firebase, MMP, internal data platforms) 5. Work with product managers/PMMs/Growth teams to identify drop-off points in the funnel and recommend fixes proactively What we are looking for : - At least 4 years of experience in performance marketing, paid media, or growth marketing - Expertise in Google Ads, Facebook Ads, programmatic advertising, and analytics platforms - Proven creative taste, with the ability to evaluate, edit, and refine digital content so that it performs and engages better. - Strong analytical skills with experience in CAC, ROAS - Hands-on experience with A/B testing, conversion rate optimization, and audience targeting - Highly analytical, data-obsessed, and business-focused-you speak in numbers and act on insights - Experience in fintech/ high growth startups is a big plus.