Senior Marketing Manager

Job Description Document Job Title -Senior Marketing Executive – Real Estate Company -Vaishnodevi Group of Companies Location: Bengaluru, Karnataka Industry: Real Estate Development (Residential, Commercial, Industrial) Job Type: Full-time Reporting To: CEO & VP – Sales About the Company Vaishnodevi Group of Companies is a reputed real estate development firm based in Bengaluru. With a diversified portfolio spanning industrial layouts, gated residential communities, commercial spaces, villas, and apartments, the company is known for delivering high-quality, innovative projects that shape the future of urban development in Karnataka. Job Summary We are seeking a dynamic and results-driven Senior Marketing Executive to lead and execute comprehensive marketing strategies across digital, offline, and event-based channels. This role demands close collaboration with internal departments such as sales, design, product, and operations, as well as external agencies. The candidate will drive brand building, generate high-quality leads, manage campaigns, and ensure performance measurement and optimization across platforms. Key Responsibilities - Develop and execute integrated marketing campaigns (digital, social media, email, print, events) for real estate projects (residential, commercial, industrial). - Collaborate cross-functionally with Sales, Product/Development, Design, and Operations teams to align marketing activities with project launches and sales goals. - Plan, create, and oversee marketing content, including: - Website pages, blogs, social media posts - Brochures, flyers, floor plans - Video/photography, walkthroughs, drone footage - Testimonials and case studies - Manage paid marketing channels: Google Ads, Meta (Facebook/Instagram), LinkedIn, remarketing, and SEO/SEM. - Update and manage listings on property portals like 99acres, MagicBricks, Housing.Com, etc. - Analyze campaign performance and metrics (leads, CPL, traffic, engagement) and optimize strategies based on data. - Oversee brand building efforts: positioning, messaging, and consistency across all touchpoints. - Plan and manage offline events: site visits, open houses, exhibitions, seminars, broker meets. - Manage relationships with creative, digital, media, and PR agencies for campaign execution. - Maintain a centralized master tracker containing access links to all marketing collateral, campaign reports, performance data, and project documentation. - Handle personal branding for company promoters: business updates, CSR activities, and reputation management via personal social media. - Supervise and mentor junior marketing staff (if applicable). - Maintain marketing calendar, track campaign expenditure, and ensure timely reporting to management. Qualifications & Skills Required: - Bachelor's degree in Marketing, Communications, Business, or a related field. - 2–4 years of marketing experience in the real estate, property development, or construction industry. - Strong knowledge of: - Google Ads, Facebook/Instagram Ads, LinkedIn - SEO/SEM and remarketing strategies - Google Analytics, UTM tracking - Excellent written and visual storytelling skills. - Proficiency in content planning and campaign execution. - Good design coordination skills (Canva or Adobe Suite – plus point). - Strong organizational, multitasking, and communication skills. - Ability to work in a fast-paced, cross-functional environment. Preferred: - Experience in marketing for mid-to-large scale real estate projects. - Exposure to luxury/lifestyle segment in property marketing. - Knowledge of Kannada (preferred for local campaign coordination). Key Result Areas (KRAs) Campaign Execution Timely execution and delivery of integrated marketing campaigns. Lead Generation Meet monthly lead targets across all active projects. Content Development High-quality, engaging, and on-brand content across channels. Branding Consistent application of brand identity and messaging. Digital Performance Improvement in web traffic, social media growth, and engagement. Vendor Management Effective collaboration with external agencies and partners. Reporting & Analytics Accurate and timely reports with actionable insights. Stakeholder Collaboration Strong coordination with sales, product, design, and leadership teams. Key Performance Indicators (KPIs) Qualified Leads Generated (Monthly) Defined per project (e.G., 300–500) 20% Track source and quality Lead to Site Visit Conversion Rate ≥ 10% 15% Key measure of lead effectiveness Cost per Lead (Digital) ≤ ₹300 10% Based on digital campaign budget Website Traffic Growth (YoY) ≥ 25% 5% Via Google Analytics Social Media Engagement Rate ≥ 8% average 10% Likes, comments, shares, saves All Marketing Collateral Quality & Brand Consistency ≥ 8/10 (internal review) 10% Review based on branding checklist Timeliness of Campaign Execution 100% of campaigns on schedule 10% As per launch calendar Marketing Tracker & Reporting Accuracy Timely, complete, and accurate updates 5% Includes links to all campaign materials, reports, etc. Company & Promoter PR Activity Execution Consistent CSR, business updates, press mentions 10% Across social platforms and PR channels Team/Stakeholder Coordination Positive cross-functional feedback 5% 360° inputs from key departments ➡ Total: 100% Reporting Mechanism Weekly Campaign Status Update Weekly CEO, VP – Sales Google Slides / Email Lead Generation Report Weekly VP – Sales CRM + Analytics Dashboard Digital Marketing Performance Monthly CEO, Marketing Review Google Data Studio / Excel Budget Utilization Report Monthly CEO, Finance Excel + Tally Master Marketing Tracker Real-time Internal Teams Google Sheets (Shared) Promoter PR & Social Media Tracker Monthly CEO Canva / PDF Report Quarterly Performance Review Quarterly Leadership Team PPT / Review Dashboard What We Offer - Competitive salary + performance-based incentives. - Opportunity to work on a diversified real estate portfolio (industrial, residential, commercial). - Exposure to 360° marketing—digital, traditional, events, and branding. - Supportive leadership, flat reporting structure, and career growth path to Marketing Manager / Head of Marketing. - Access to industry training, conferences, and new tools.