Marketing Executive

4 weeks ago

Yelahanka, India Hireginie Full time

About Our Client: This company operates in the premium cycling space, focusing on a niche market that prioritizes custom-built, robust framesets and components. They have a strong e-commerce presence and foster a loyal following through community-driven marketing. Designation: Marketing Executive Location: Bangalore Experience: Minimum 3 Years Qualification: Graduate in Marketing, Communications, or related field About the role: The Marketing Executive will be responsible for supporting and executing marketing initiatives across digital, retail, and event channels. The role demands a creative, detail-oriented individual who is passionate about the motorcycle lifestyle and can help elevate brand awareness, drive sales, and engage with our growing rider community. Responsibilities: - Execute marketing campaigns for product launches and promotions. - Manage social media channels and assist in digital advertising efforts. - Work with the central marketing team for creative content and design development. - Coordinate with the sales team to develop retail marketing initiatives. - Organize and support motorcycle events, rides, and trade shows. - Monitor marketing performance metrics and report results. - Assist in building relationships with influencers and media outlets. - Support development of dealer marketing kits and promotional tools. - Develop brand awareness and visibility campaigns at retail channels. Requirements: - Minimum 3 years of experience in marketing; automotive/lifestyle sector is a plus. - Proficiency in basic design tools (e.G. Canva). - Proficiency in social media, digital ads is a plus. - Good understanding of brand positioning and marketing funnels. - Passion for motorcycling and understanding of motorcycle accessories is a strong plus. Key Attributes: - Creative and detail-oriented - Strong communication and copywriting skills - Analytical and performance-driven - Team player with ability to multitask - Energetic and self-motivated

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