Senior Growth Manager – Performance Marketing

4 weeks ago

Yelahanka, India Bhanzu Full time

Experience: 5-8+ years of hands-on experience in performance marketing, specialising in Google Ads (Search, Display, Video, YouTube, etc.), preferably in EdTech/consumer/subscription businesses Job Description: To lead and scale Bhanzu’s paid acquisition efforts via Google Ads, driving high-quality leads (or paid enrollments) at efficient cost, while continuously optimising campaigns, creatives, and funnels. You will own strategy, execution and measurement of growth via performance marketing channels, working cross-functionally with content, creative, analytics, product, and operations teams. Key Responsibilities: - Define and own the Google Ads strategy (Search, Display, YouTube, Video), aligning with Bhanzu's growth/revenue / enrollment goals. - Manage campaign setup, optimisation, and scaling: keyword research, audience targeting, bidding & budget management. - Work with creative/content teams to develop ad copy, creative assets, landing pages, and experiments (A/B / multivariate testing) to improve conversion rates. - Implement and monitor tracking & analytics: ensure proper attribution, conversion tracking, ROI/CAC/LTV metrics, analytics tools (Google Analytics, conversion pixels, etc.) are set up and accurate. - Monitor performance on key metrics: Cost per Lead (CPL), Return on Ad Spend (ROAS), Cost per Acquisition (CPA), Quality Score, Click-Through Rate (CTR), etc. - Use data to identify bottlenecks across the funnel, suggest improvements, test hypotheses, and iterate rapidly. - Manage budgets: forecast, allocate, and reallocate between channels/campaigns based on performance & testing. - Stay updated with industry trends, platform changes, Google Ads policies, bidding/automation tools, etc., to leverage new features & maintain competitiveness. - Mentor / lead a small team or direct reports (if applicable), or guide more junior performance marketers. - Collaborate closely with growth, product, creative & operations teams to ensure alignment from traffic acquisition to user onboarding & retention. Must-Have Skills & Qualifications: - Deep expertise in Google Ads across formats: Search, Display, Video/YouTube. - Strong understanding of paid acquisition metrics & ROAS, CPA, Lifetime Value (LTV), CAC. - Proficiency in analytics tools, attribution, and tracking systems. - Experience with A/B testing and conversion rate optimisation. - Solid budget management skills; able to forecast, scale, and shift spend based on performance. - Excellent data-driven mindset: ability to analyse large data sets, derive insights, and make recommendations. - Good collaboration skills: working with creative, content, and product teams. - Up-to-date with Google Ads best practices and policy changes. - Strong communication skills (written & verbal). Good to have: - Experience in EdTech, consumer, subscription models - Experience working with automation tools, scripts (e.G. for bidding), or managing programmatic display/retargeting. - Experience with international markets (US, UK, GCC, ANZ, etc.), especially since Bhanzu operates globally. - Experience with other paid channels to complement Google Ads (Meta, YouTube outside the Google network, affiliate, etc.).

  • Performance Marketer

    3 weeks ago

    Yelahanka, India StockGro Full time

    Company Vision StockGro is India’s leading stock market education platform with a community of over 2.5 crore market enthusiasts. StockGro equips users with trading and investing knowledge to succeed in the stock market. Whether user is a beginner or a seasoned trader, he can learn strategies from top investment managers, practice with platform currency,...

  • ▷ High Salary: Performance Marketing Specialist

    2 weeks ago

    Yelahanka, India Protyze® Full time

    About Protyze Protyze is a fast-growing nutrition and wellness brand building science-backed, high-quality functional products for modern consumers. We are focused on growth through data-driven marketing, brand storytelling, and performance-led scale across digital platforms. We’re looking for a Senior Meta and Google Performance Marketing Specialist —...

  • Senior Marketing Manager

    5 days ago

    Yelahanka, India Vaishnodevi Estates Full time

    Job Description Document Job Title -Senior Marketing Executive – Real Estate Company -Vaishnodevi Group of Companies Location: Bengaluru, Karnataka Industry: Real Estate Development (Residential, Commercial, Industrial) Job Type: Full-time Reporting To: CEO & VP – Sales About the Company Vaishnodevi Group of Companies is a reputed real estate development...

  • Performance Marketing Lead

    3 weeks ago

    Yelahanka, India Ekya Schools Full time

    About Us: Founded in 2010, Ekya Schools is a chain of progressive K-12 schools in Bangalore, India offering Kindergarten & Montessori and Grades 1-12 affiliated to CBSE, ICSE and Cambridge IGCSE. With our in-house curriculum, students experience a rich learning journey designed to challenge, engage and excite. Drawing on the legacy of the CMR Group of...

  • Performance Marketing Lead

    3 weeks ago

    Yelahanka, India Opptra Full time

    Location: Bengaluru (with travel within India, GCC, and South East Asia as needed) About Opptra Opptra unlocks Asian expansion for consumer brands through e-commerce and digital capabilities. We build category-aligned franchising businesses powered by a shared global supply chain and centrally developed technology, balancing online and offline channels to...

  • Leadership Associate

    3 weeks ago

    Yelahanka, India Olive Hospitality Full time

    Job Description: Leadership Associate (Marketing & Growth) – Olive by Embassy Location: Bangalore Department: Cross-functional (focus on Marketing, Sales & Growth) Reports to: Chief of Staff Employment Type: Full-time Role Overview We are hiring a Leadership Associate (Marketing & Growth) to join Olive by Embassy Group, the hospitality arm of one of...

  • (Only 24h Left) Growth Hustler

    7 days ago

    Yelahanka, India NOSH Full time

    About Nosh Robotics The world of cooking is one that is skill-based, complex, and time-consuming. Despite the world advancing forward, we still lag behind in the way we solve for our food. At Nosh, our vision is to enable everyone to savor dishes from every corner of the Earth, ensuring that no one misses the meals they crave, any time of the day! Nosh is an...

  • Regional Head

    2 weeks ago

    Yelahanka, India Care.fi Full time

    Company Description Aldun, a subsidiary of Care.Fi, is redefining healthcare by simplifying hospital checkouts and making discharges seamless for patients and hospitals. As a funded, fast growing health-tech company, we offer a unique opportunity to join a high impact team and work directly with the leadership in scaling operations and partnerships across...

  • Senior Marketing Manager

    3 weeks ago

    Yelahanka, India Trendlyne.com Full time

    About this role Trendlyne didn’t do marketing the usual way. We have been the frontrunner in building great products for stock market investors, so growth for our website and app has been driven by organic demand. We spent very little on advertising and marketing. This helped the company become profitable quickly, and we have been a profitable startup now...

  • Senior Product Manager

    4 weeks ago

    Yelahanka, India Zluri Full time

    Senior Product Manager - Function : Product Management - Job Location : Whitefield, Bangalore - Reporting to : Head - Product About Us: Zluri is a next-gen Identity Governance and Administration (IGA) platform that enables IT and security teams to discover identities and applications, streamline access management, and automate access reviews—all from a...