Assistant Director- Growth

Assistant Director – Growth (Sales + Marketing + Partnerships) 📍 Location: Bangalore (Hybrid) 📌 Reporting to: Founder 🔗 Verticals: ISSA Certifications · URJA Inside for Gyms (UIG™) · URJA Experience (Hospitality) About the Role UF Academy & Studios (UFAS) and its subsidiary, URJA Academy, are rapidly expanding across India, Sri Lanka, and global markets. We are looking for a growth-oriented leader who can take ownership of revenue, develop partnerships, and promote nationwide adoption of our programs in the wellness, fitness, hospitality, education, and law enforcement sectors. This is a strategic, entrepreneurial position for someone who enjoys building systems, increasing sales, and entering new markets. You will work directly with the Founder to grow ISSA certifications, expand the UIG™ model into gyms across India, and establish URJA Experience partnerships with hotels and resorts. Key Responsibilities 1. Revenue Growth – ISSA · UIG™ · URJA Experience - Own quarterly and annual revenue targets for ISSA certifications and UIG™ onboarding. - Drive lead generation, pipeline management, and conversion strategies. - Develop structured outreach for gyms, trainers, hotels, corporates, and institutions. - Increase ISSA enrollments through digital and offline campaigns, webinars, and partnerships. 2. Partnerships & Market Expansion - Identify, pitch, and close partnerships with: - Mid-size and national gym chains (Pink, Anytime, Snap, etc.) - Independent gyms for UIG™ rollout - Hotels & resorts for URJA Experience (Marriott, Taj, Hilton, IHG, etc.) - Colleges, universities, skill councils, and government institutions - Support expansion into Northeast India, Sri Lanka, GCC, and other emerging markets. 3. Sales Leadership & Pipeline Creation - Build and manage a high-performance inside/outside sales system. - Lead outsourced partners and internal executives toward target achievement. - Track performance through dashboards, CRM processes, and structured reporting. 4. Brand Evangelism & Product Expertise - Develop deep expertise in URJA Academy programs, ISSA offerings, UIG™, and URJA Experience. - Lead presentations, demos, webinars, and industry events. - Ensure consistency across decks, proposals, brand messaging, and sales collateral. 5. Marketing & Market Intelligence - Design targeted campaigns for gyms, trainers, and hospitality partners. - Collaborate with designers and content teams on promotional assets. - Track competitor activity, pricing shifts, and wellness industry trends. - Support digital storytelling for ISSA, UIG™, and URJA Experience. 6. Strategic Projects - Co-develop the UIG™ franchise/licensing model and onboarding playbook. - Contribute to investor decks, YC preparation, and institutional pitches. - Build referral networks and community-led distribution channels. Professional Experience 6–12 years of experience in: - Wellness & Fitness industry sales - Hospitality partnerships - Gym franchising/business development - Education/EdTech/Skill development - Proven ability to close deals, manage pipelines, and build strong relationships - Experience working directly with founders or senior leadership. Skills & Competencies - Strong sales acumen; target-driven mindset - Excellent communication & presentation skills - Ability to build systems, processes, and predictable revenue streams - Entrepreneurial energy; comfort in fast-paced environments - Relationship-building with senior stakeholders - Willingness to travel as required Personality Fit - Mission-aligned with wellness, fitness, movement, and lifestyle coaching 💫 - High stability, maturity, and ownership - Strategic thinker with hands-on execution capability - Calm problem-solver; resilient communicator - Growth mindset with ambitions to lead a vertical What We Offer - Opportunity to work directly with the Founder on high-impact national & international expansion - Senior leadership trajectory (Associate Director / Director / VP Growth) - High-performance-based incentives, with moderate fixed - ESOP eligibility after 12 months - Exposure to significant partnerships across hospitality, government, and global education networks Why URJA URJA is redefining how India and the world experience wellness, learning, and lifestyle coaching. With a footprint across gyms, schools, hotels, law enforcement agencies, and international platforms, you will join a mission-led team building capability at scale. If you’re looking for a role that blends purpose, impact, and growth — this is it. ✨ Apply through LinkedIn.