Area Sales Manager

4 weeks ago

India Zydus Wellness Full time
Job Description

Role: Area Sales Manager- General Trade

Location: West HQ

Role Purpose: This position is responsible for achievement of distribution, displays & sales objectives (Primary & Secondary) through effective management of sales officers, Area Sales Executives / other selling & distribution resources within the values & parameters set by the company.

Educational Qualifications: Graduate / MBA Preferred Experience

(Type & Nature): Minimum 7 years of frontline work experience in retail sales with a record of over delivering on targets consistently Exposure / experience of DMS / SFA.

Key Accountabilities/ Responsibilities:

1. Financial: Responsible for primary Sales & redistribution.

Understand and ensure profitable / sustained growth of business and strong orientation to commercial terms, profitability calculations etc.

Look out for new products/packs from competition and any other competitor activity.

Continuously gather data on competitor pricing, sales, customers etc and analyse sales data and past trends.

2.Customer:

Assure protection of Company interests by maintaining close and effective contact with customers, regulatory agencies & vendors.

Strengthening the distribution network & infrastructure of RDS, C&FAs to increase the width and depth of availability of all Zydus products including new sales channels.

Responsible for ensuring stocks levels as per company guidelines at distributor points Assure protection of Company interests by maintaining close and effective contact with customers, regulatory agencies & vendors.

3.Process:

Execution & monitoring market inputs. Assure compliance with laws, regulations and policies.

Manage the Distribution of Zydus Wellness products supported by a team of Sales Officers and Area Sales Executives who cater to the customers in these markets.

Deliverables:

Sales Targets Achievement: Meeting or exceeding sales goals set for the segment, often measured in revenue, volume of orders, or number of new accounts.

Business Partners Acquisition and Retention: Identifying and acquiring new clients while maintaining and strengthening relationships with existing clients in the industry.

Market Penetration and Expansion: Expanding the companys presence in the sector by targeting new geographic areas, market segments, or product lines. Customer Relationship Management: Building and nurturing strong relationships with key decision-makers and influencers in the sector to drive repeat business and customer loyalty.

Product Knowledge and Promotion: Demonstrating a deep understanding of the companys products and services, and effectively promoting these to meet the specific needs of the market.

Order Management and Coordination: Ensuring accurate order processing, timely delivery, and coordination with the logistics and supply chain teams to meet customer expectations.

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